subject: Brick And Mortar Business Explosion - Article Marketing Is What I Advise All My Clients To Do [print this page] I work in the business of helping small businesses get noticed on the internet. One of the biggest questions I get when it comes to business is "How do you get your clients ranked so highly on Google?". I have lots of tools in my bag of tricks, but if I had to say what is the main thing I use every single day it would be article marketing.
What is article marketing? Article marketing is a form of advertising in which businesses write short articles on topics relevant to their industry. These articles have what is called a resource box at the bottom of the article in which the author can link to their website or a website they are promoting. Directories on the internet store and distribute these articles, these articles are submitted there. If your article is well written it will be grabbed by others and syndicated all over the internet with a link back to you of course.
Article marketing is obviously good because of the traffic that it can bring you. When a person reads what you have written and learns something they are likely to click the link and read more on your website. They might join your list or buy a product from your site at this point. If people like your site they may want to be a part of your RSS feed or join your newsletter. If they do then you will have a consistent way to market to them provided that you continue to give them relevant, quality content.
One key that is often overlooked in article marketing is the fact that your articles provide your main website with lots of backlinks. Backlinks are when another site links to your site. When this happens you are seen by the search engines as more relevant and this you are ranked higher in the searches. The more relavent the site is that links to you then the more weight Google gives to it.
Most businesses just don't understand that article directories are given lots of weight from search engines like Google. There is no better way to become the industry expert than to publish articles every time someone searches for information on your topic they see your articles. Wouldn't you like it if every time a person did a search on Google they were inundated with articles written by you about that topic? If they saw all that and then found out they could have you to do the work for them they would not only let you do it, they would be excited to have you do it. As the owner of a business that is where you want to be.
