subject: Mlm Recruiting - How Not To Work Leads [print this page] For MLM recruiting, buying leads is nothing new. In fact, there are many different places you can buy leads, many types of leads, etc.
One major issue with leads for MLM recruiting is that everyone who is calling leads is pitching them. Unfortunately though, people are not just at home waiting for a pitch to buy something, no matter how much you might have spent on your leads. That's not how it works.
There are lots of different factors with MLM recruiting leads, but the one constant is that by definition you're calling on a COLD lead. You don't know them and they don't know you. There hasn't been any prior rapport, trust or relationship.
The process begins when individuals surf the internet, finding surveys and advertisements about working from home (which turns them into MLM recruiting leads) because they are looking for answers regarding a specific problem. Whomever can connect with each prospect in a sincere way and provide them the with the best information to help address their problem and provide them the most value - that person is most likely going to have that prospect purchase from them.
So to stand out from the crowd with your MLM recruiting and to actually get your COLD lead's interest, instead call them and ask them what YOU can do to help them. Ask pointed questions to see what exactly it is they are searching for; how can you assist them? Again your goal is NOT to pitch them on this first call especially, you simply want to take their temperature, find out their interests regarding a home based business and give them with value, ie, benefits to associating and working with you, like FREE information or resources on your website.
How many network marketers do you think are calling their cold leads with a goal of HELPING them? This is what marketing consists of - standing above the crowd. You'll be amazed at the kind of response you'll have if you call your purchased leads like this. Now up front you won't make a lot of money with this kind of MLM recruiting approach but again you should be thinking about the long haul, and this is only 1 of the weapons in your arsenal; also remember that you would make even less money just pitching them directly, if for no other reason than you'd probably give up after your first 3 NOs (industry average). Getting back to the original message, more of your team will be able to replicate this approach because the phone won't seem to be so heavy (the 400 pound phone!) when making calls in this manner, which means more numbers which means more money.
Just remember you need to be constantly talking with prospects and introducing people to your business on a daily basis. Pitching people doesn't work nor is it a very duplicatable MLM recruiting method.
