subject: Your Band Needs An Electronic Press Kit [print this page] In the world of online media, there is a new tool that can help your band find fame. This tool is called an electronic press kit. Without this tool, getting the media coverage of the big label bands is almost impossible. The electronic press kit is a valuable collection of information about your band. In most cases, the assembled press kit is placed in a zip file and stored on your web server. Links to this downloadable file can be placed on the site itself or emailed to media outlets that might be interested in covering your band. The contents of the electronic press kit will include pictures, contact information and biographical information about your band and its members. This content is used by the media representatives, like bloggers, journalist and music magazine writers, to create informed articles about your band and musical style. But, you may be asking, what does this mean for your band? The biggest thing is publicity. In the world of music, publicity is life. If you are unknown, you can stay in the dark corners for decades. Media gets a lot of attention. A single blog can have hundreds or thousands of readers. When that blog owner decides your band is worth writing about, you have just received A) a huge endorsement and B) the chance to impress all of those readers, which is made much easier by the fact that someone they trust to provide good information has just given you a recommendation. If you can use the electronic press kit to draw the attention of the media, the media will help you draw the attention of the fans. There is no reason to remain a complete unknown when creating a press kit is so simple and so important to your success.
