subject: Performance based SEO: solid steps to success on the web [print this page] Performance based SEO: solid steps to success on the web
Most businesses excel at one thing: their business. Usually they have separate advertising departments or hire agencies to do the specialized work of marketing. The internet made available the means to self-produce websites, adverting copy and do most of the online work internally and at reduced cost. The opportunity to sell and market globally has made internet marketing a specialty. The types of media available online, the expanding audiences of potential clients, the international market, and the complexity of communicating to that international market have made SEO a desired and necessary specialty.
Realistic CEO's understand the limitations internal SEO departments have when budgets are tight, workload increases and markets expand to areas they didn't anticipate. This is when the decision to bring on a professional SEO company is made. Working as a partner in marketing, the SEO business brings instant expertise and minimal work-up time to the mix. The synergy is put to use as the SEO business adds its talent, resources and skilled staff to the project with minimal learning curve investment.
Most likely large corporations and companies will readily utilize this option with speed. What about the smaller companies? What about the newcomer to the web or the small and overworked entrepreneur? Quality SEO companies offer programs with performance based SEO. Admittedly newcomers are hesitant to commit large amounts of budget monies to a technique they are just beginning to understand. Small businesses have to justify paperclips and pencils, never mind hiring contractors for something the CEO says anyone can do with a mouse and computer. Entrepreneurs are usually still working out the bugs from their business and have no time to do SEO or learn the process.
Performance based SEO is the answer.
Simply put, experienced and confident SEO businesses offer a mix of services with a small deposit from businesses to get them started in SEO programs that will develop client leads, drive traffic to their website, grow page rankings and move their website and profits up steadily. The progressive development of their internet marketing program through performance based SEO gives the assurance in the form of progress reports, increased profits and leads that a manager needs to show that SEO works. The wisest of CEO's begins to understand the value of SEO and moves more budget to the plan, hence more SEO services, more links, higher page rankings webpage traffic and higher profits. The SEO pays for itself, and with interest.
