subject: Using Beauty To Market With [print this page] Using Beauty To Market With Using Beauty To Market With
They say that beauty is only skin deep, but the fact is that beauty sells. The way that you frame your products can make all the difference to whether they sell well or not. If they don't look appealing to the eye, you have about as much chance of selling your product as you do selling ice to an Eskimo.Think about it, when last did you see an ugly presenter on TV. They are all attractive and you wouldn't expect them not to be. If the presenters looked like hobo's, it would turn a lot of people off and they would switch to another station. This is why television always uses attractive people to present their programs, as in this way they are gaining more viewers.Here is another good example. If you were approached on the street by a scruffy stranger and asked if you would like to look at his paintings, you would probably try to avoid eye contact at all costs and make a speedy getaway. On the other hand, if you had to visit an art gallery and were approached by a well dressed man who showed you the exact same paintings, you would definitely take more interest and even perhaps some of the paintings off of him. As I said before, it's all about the framing and the packaging.As marketers we need to learn to package our materials so that they look appealing. No matter what the quality of the content is, if you don't make it look good, it won't sell. The frame in which you present yourself or your merchandise definitely affects the success of your product.When you go shopping, you expect the store to be clean, bright and attractive. If it is cluttered and dirty you will be very reluctant to spend your hard earned cash there. The same thing can be said about your website. It should come across clean, uncluttered, attractive and easy to navigate around. If your site is a mess you will loose traffic.Your success and the success of your site is totally dependent on how you frame your offer. Try to review all the aspects of your website. Take a step back and look at it in the eyes of your visitor. Is it appealing to the eye and well categorized? If you are selling something, are the goods well presented? Try to get links from other good websites back to your site, and this will bring you lots of responsive customers.Remember in all your marketing, make all your offers look attractive, and see how you can improve your conversions ten fold.
