subject: 3 Tips on Optimizing Your Facebook Fan Page for the Search Engines [print this page] 3 Tips on Optimizing Your Facebook Fan Page for the Search Engines
Three Ideas to Improve Your Facebook Fan Page SEO
Facebook is gaining wide popularity among Internet marketers and small businesses. Leveraging the features of Facebook allows you to reach a very large audience quickly and easily. Perhaps the best way to do this is by making a fan page so visitors can follow you and receive regular updates about things that are relevant to your brand. There is a lot of competition for fan page followers though. If you really want your fan page to stand out among the competition, a little "outside the box" thinking is in order. Taking the time to do a little search engine optimization for your fan page is a great way to go. These three tips will help your fan page get the SEO ranking you need in order to gain maximum exposure.
One of the key areas that you need to leverage is the "Info" tab where you should place high density keywords and important links. The "Info" tab is provided to you on your page to fill in information about your page; utilize this tab to gain SEO benefits by having descriptive metadata related to your page.
So don't ignore these fields because you can not only insert your primary keywords here but also links to other important sites or your profiles on other social sites. This will increase your chances of having your fan page ranked better in the search engines. Regular updates of fresh and unique content are not an option, they are a necessity. Nowadays you can see that Facebook has expanded its search reach, which means your status updates, wall posts and other type of posts are now included and displayed in the search. Every time you update and add fresh content it will show up on your wall and increase the odds of being found in a Facebook search. If you want to really rock your results in Facebook searches, be sure you add a few rather commonplace keywords in your post.
Last but certainly not least, make sure you are not simply utilizing a landing page. Your page is allowed to be customized so use what Facebook allows you to. You will also receive plenty of SEO benefits. So ensure the landing tab is custom made for your audience and give them a call to action.
You should give your visitors more than one purpose for joining your page. Too many people have people land on their page but they don't provide info about their product or brand. This means you want effect anyone who comes to your page for only one time. Facebook is not a passing fad. Facebook has millions of members now and shows no signs of slowing down - leveraging that is a powerful method to get the word out about your products. Take advantage of that large base and create a fan page that will reach a targeted and hungry audience. Make your business really soar when you add these search engine optimization tips to your well crafted fan page. You'll find that the amount of time and effort spent promoting and fine tuning your fan page is money in the bank for your business.
