subject: Low Cost Ways To Market Your Small Business [print this page] Low Cost Ways To Market Your Small Business
Tired of shelling out a big amount of cash every time you market your small business to your target clients? Well, you can actually promote your business even if you have a very limited budget to work on. Here are different ways to advertise your business that won't require you to rob a bank or deplete your family coffers just so you can reach out to your target market.
Get your logo out.
Take more opportunities to include your logo not only in your stationery, business cards, pocket folders and print envelopes. Think of all the possible places, as well as obvious places, where you can expose your logo. Print out and order mailing labels, paper bags, custom bookmarks, and other small and inexpensive items that you can include in your invoices every time your customers place their orders. The idea is to display your logo where everyone and anyone can see it for easier recognition by your target clients.
Send Emails.
Whether it's a direct letter or send newsletters via emails, using the internet to keep your target clients informed about you and your business can go a long way in attracting a big number of possible clients who may be interested in what you have to offer. Use your customer database to develop a list of possible customers for your email distribution. Just remember to create a community that would make it comfortable for your clients and prospects to return to your website every time.
Provide engaging content.
Get a website and provide engaging, original, fresh and interesting content that would give your readers an insight on your business. Also provide informational and how-to contents to help you establish a reputation as an expert. Many businesses have grown to great proportions because the business owner became an expert, hence, the very person whom people go to when they need answers to their needs and concerns.
Write blogs and be active in online forums.
Blogs are the best mediums for free marketing opportunities. You can either maintain your own blog site where you can provide expert advice and suggestions to other business owners in your industry; or you can also link to other news stories related to the industry you have, or any news that interests your target clients. You can also go to other blogsites and leave valuable comments along with your name and web address.
You can also join online chats and forums where you can share your views and expertise on certain topics. The more you become visible online, the more likely that your target clients will remember who you are and what you can do.
Have coupon; will give freebies.
Print a few coupons and insert them inside your pocket folder printing along with your other marketing collaterals such as your brochures and catalogs. It won't cost you much to print some. And it will even cost you less to have your coupons available online as well as when you email them to your prospects. But be sure to have an expiration date to your incentives so that people would be clamoring for it lest they miss the opportunity to get your reward.
Avail of cross promotional advertising.
Get together with other small and complementary businesses in your industry and agree on a cross promotional campaign to market everybody's business. Join forces to launch a marketing campaign to reach out to your customers and clients, and use each of your products to give as freebies and samples along with your promotional materials.
There are more ideas on how you can market with a very small bank account. The idea is that you can actually do more with less. Get your imagination working and come up with creative ways to market without having to break the bank in the process.
