subject: Why YourNetBiz feeds on Article Marketing? [print this page] Why YourNetBiz feeds on Article Marketing?
When it comes to promoting a business opportunity or website then article marketing is by far the single best free way to do so. If you had to choose between all the various ways to market what you have to offer then article marketing leads the way. The reason for this is simple; it's a solid technique which works very well and it is time tested and proven to deliver. Article marketing is basically writing an article on any given subject which relates to your business, and then submitting it to the article directories for publication. One of best and the most popular is Ezine Articles. Once you submit your article to Ezine it is reviewed prior to publication, once it's approved and published it becomes available for the world to view, having your article published by one of the top directories is like having it published in a popular magazine or newspaper. When you submit an article to Ezine for review they are individually assessed by their experienced team to ensure your article is unique and of a high quality, both in content and grammar prior to being published. There are various levels of author status, expert being one and providing your articles measure up then you will be granted expert author status, upon doing so your articles will be published to high traffic pages within 48 hrs of approval.
Let's for example say you want to promote a Golfing website or business and you write an article on how to reduce your handicap, anyone interest in doing so will want to read it. Upon doing so if the reader likes what you have to say and you come across as an authority figure and someone who has helped them, then you would have captured their attention!
At the bottom of your article you have what is called a resource box which allows you to promote yourself, this is where you can offer an incentive for your reader to select and follow your links to what you have to offer, and again providing you have their attention they will go onto checkout it out.
The links provided within your resource box not only drive your reader to become targeted traffic, but they also act as a strong back link to your site which is essential for search engine optimisation and optimising your site.
When setting up your back links it's very important to use anchor text for the keyword or phrase you want to rank for. For example, if I wanted to promote YourNetBiz which is a business opportunity I'm involved with I would hyperlink the word YourNetBiz with the URL of the page or site I want to take readers to when they select the link. If we take a look at the hyper link:- "markharveyuk.com/opportunities/yournetbiz-3"> YourNetBiz what you see is YourNetBiz is the anchor text and the keyword I want to rank for and that is what the readers will see YourNetBiz , when they click on it they will sent to your web page:- "markharveyuk.com/opportunities/yournetbiz-3". The search engines recognise the keyword hyperlink to your page and when someone inputs that keyword into the engines your page may very well pop up depending on the number of site relating to that keyword or how many back links you have. For the purpose of this article the hyper link is not complete as this would show up as described and only display YourNetBiz.
If you input hyperlink builder into Google, there are free sites which will build your link for you, all you have to do is input your keyword, words or phrase with the URL of the page you want to send them to, and it will build your link as above, you then simply copy and paste into your resource box, take a look at my resource box below and see how the above hyper link appears to readers. Select the link and see the redirected URL at the top of your screen.
Another great advantage of article marketing is once your article has been posted then web masters are free to take your article content and post it on their site. This can open your article to even more views and also gives you those all important strong back links. Back links are always powerful but they become even more powerful to the search engines when they come from highly visited ranking sites.
