subject: Mulberry Handbags [print this page] Mulberry Handbags Mulberry Handbags
Official website: www.mulberry.com
Founder: Roger Saul
Acclaiming for its highly-crafted fine leather goods, the House of Mulberry has become one of the most popular British fashion company. Having seen so many fabulous Mulberry Handbags, clothes, shoes and other accessories, do you want to know something behind the legendary fashion brand and how Roger Saul develops Mulberry as the worldwide brand in just 40 years?
As said, Mulberry was established in 1971 by Roger Saul through a gift of 50-pounds sterling from his mother Joan. With his talented design technique, diligence and courage, Roger began to sell his own designs for leather chokers and belts to the high fashion shop such as Biba in London. And then Paris department store Au Printemps made an order to Saul for a thousands belts. In the following years, Mulberry's business expanded to Europe with handbag designs for Kenzo in Paris and Bloomingdale's in New York.
Gradually, Mulberry has established itself as a British lifestyle brand and its products range over womenswear, menswear and most recently, footwear for women. "Mulberry whiffs of all sorts of things," as Saul explained "A certain integrity, a certain reserve, definitely a humorous eccentricity. Quality unquestionably, and perhaps even a little bit aristocratic. People expect that from an English branded product, but you must not be afraid to laugh at yourself."
However, the 90s for Mulberry is the hard time due to the Asian Crisis. The company had to ensure the business operation by laying off some staff, issuing profit warnings and suspending dividend payments. After 2000, under new management, Mulberry witnessed a return to accessories and profitability. Now seizing the technique of local artisans and crafting in a vast range of the highest quality leathers and exotic skins, the company focuses on their line of sophisticated bags, such as Bayswater and Roxanne which have gained fashion classic status. And Mulberry Handbags now frequently appear on the arms of celebrities, super stars and even some famous politicians.
