subject: Consider Attraction Marketing MLM Secrets For Residual Income [print this page] Consider Attraction Marketing MLM Secrets For Residual Income
You may have been hearing about attraction marketing lately and you could be wondering what that really means and what all the excitement is about. This article will provide some attraction marketing MLM secrets that should be of great benefit to network marketers, even though this alternative kind of selling works in every field imaginable; not just multi-level marketing. Saleswomen and salesmen used to generally be taught to be very aggressive, if not, downright manipulative. Sales trainees were told that their prospects are hoarding the salespersons cash, and it is their sole job to get them to give it to them, where it rightfully belongs. As you can imagine, this attitude produces some rather pushy salepersons, which customers tend to resist. Their sales training even showed them ways to resist the customers resistance. A lot of time is spent in traditional sales training dealing with overcoming objections. The idea is get the prospect to believe his objections just do not have much in the way of validity. Practitioners of the traditional style of selling tend to rely on a lot of cold calling for their leads. They also qualify their leads, which basically means they make an educated guess on what each person's chances of buying are, so that they can know how much time and effort they are going to put into each one in an attempt to manipulate them into buying. With attraction marketing, you let the people who are already interested in what you are selling, come to you and ask you for more information. The Internet is perfect for this. There is no reason to alienate everyone you know, trying to get them to join your downline. If you are an attraction marketer you wouldn't be caught dead doing cold calls or engaging in any kind of sales manipulation. With every passing year, it seems like people dislike high pressure, traditional sales techniques more and more. People, in general, don't appreciate the feeling that they are being "sold to". They resist, big time, when they get that feeling. What would you do if you had gone into a store to shop and you told the owner that you don't want any help, but she keeps telling you why you should buy the most expensive items? You might just take your cash to some other store; right? People really do love to buy things, but they can't stand being sold to. The attraction method emphasizes being of service over making money. The MLM sponsor who is known more for helping others than trying to separate them from their money, has no choice but to profit from that way of being. If you bend over backwards for your prospects they will begin to like you and to trust you. Now more than ever, people prefer to do business with individuals that they like and trust. In time, you will grow a reputation for being a likable, trustworthy person, and prospects will be drawn to your MLM program. It is good to do things that make you stand out in the multi-leveling marketing community. Some sponsors go to great lengths to find things of value to give to every one of their prospects, whether or not they sign up to their program. It might be a report or an e-book that helps them meet a goal or solve a problem. A number of super star MLM sponsors are known for sometimes recommending that their prospects go to some other program, because they said something that made the sponsor realize another program would be ideal for them. This kind of thing usually gets discovered, and the sponsor ends up being more attractive than ever. These are some powerful attraction marketing MLM secrets. What you do with them is entirely up to you.
