subject: Put shoes in the learning mode [print this page] Put shoes in the learning mode Put shoes in the learning mode
Beijing's major shopping malls, all kinds of brand shoes, most of the sub-display. The brand of shoes usually only put on a pair of a pattern, the customer first optimistic about the style, let the salesperson to the Treasury as hosts to the size required for the customer, try before deciding to buy or not buy. Because the samples are mostly put out 36 yards or 37 yards that the mass size, like me, who wears a shoe size, often waiting for a salesperson to the Treasury to take Nike Air Max 90 shoes to try. Several times due to optimistic about style, many times only to get shoe salesperson, the customer more than one, run all over the salesperson saw, used shoes and other time-consuming and laborious, but also less likely to have bought it. This situation is often made me somewhat "pressure": buy it, not very satisfied; do not buy it, the salesperson is very warm, and from running shoes to take back several times. Although it is the customer first, do not buy nothing, but this pair of shoes makes me feel the process is often not very pleasant, very long and time-consuming.
Thought it was because the big store counter is small, the sample can not put too much shoe. Shopped in the shoe city and a single brand stores, and found that the manner and shelves, shoe process has been generally recognized, most stores have that shoe. The shoe is too large or small customers, the shoes took almost inevitable. Put goods in a manner that does not change? Can reduce the waiting time for customers? Can allow customers to freely try to wear shoes? Have the opportunity to visit the Nike Air Max 2009 Replica shoe store in Berlin, Germany, I found some surprises.
It seems the shoe is really a lot of doorways. Businesses in the design of the brand counters efforts, make this more reflects the cultural connotation of the brand and attract the attention of customers. But at the same time, businesses can also be in the details, put Nike Air Max 24-7 shoes in the manner and process of shoe design and more refined. Display of goods, in fact, businesses in the choice of what kind of an approach to communicate with customers, is a static marketing. This is very demanding, it is necessary to consider the characteristics of the product, but also to consider the customer's purchase psychology. No matter what kind of shoes the way place, is based on style points, or divided by size or by price points, although the advantages and disadvantages of various ways, but its purpose is the same, that is too easy for customers to choose, and ultimately sell more shoes. No matter how good the design, even the best products, but also needs to have display space. Work hard in the display of goods, businesses play a large room. Doorway from the shoe, can be seen.
