subject: La Jolla Video Marketing Expert [print this page] La Jolla Video Marketing Expert La Jolla Video Marketing Expert
What is the New Media Revolution?
The New Media Revolution is the transition from old school media to the online world. As said before, if you do not take action and get your business online and in front of those searching for you, you will be left behind. The good news about this transition is that not every business is taking proper action. Therefore leaving you with a window of opportunity to take full advantage and capitalize on.
Paying to have your business name listed in Yellow Pages or in your local newspaper just doesn't cut it anymore. You need to get yourself out there and allow for your viewers to know you, respect you and trust you. In doing so you will build a long lasting relationship with them that will in the end make them want to do business with you.
Why You Should Use Video to Market Your Business Online:
- 26 BILLION online videos viewed per month in US alone
- Online Video is more than 60% of online traffic
- YouTube is now the #4 search engine
- Videos are the most desired content by consumers and are shown in search engines
The Mobile Media Revolution:
The Mobile Media Revolution is an exploding market you don't want to miss out on. With 4 times as many users as the internet, mobile media is a great way to connect with potential customers. The statistics for mobile media are quite astonishing with 10 times higher click through rate than online advertising and 6 times higher purchase intent than online traffic.
Just having a webpage isn't enough anymore. In order to get the most exposure and to really put your business out there in front of the entire world, you must incorporate both online and mobile media into your marketing campaigns.
Why You Should Utilize Mobile Media:
- 4 TIMES as many mobile phone users as internet users
- 33% of phones use high speed data services
- Exploding Mobile App Market
- OVER 3 BILLION iPhone Apps Downloaded
- Apple iTunes has over 100,000 apps Blackberry and Android also have app stores
The Five Marketing Marvels:
Most businesses think that if they have a website they are using the internet effectively. Well the truth of the matter is that just because you have a website does not mean you are generating any more leads than if didn't have a website at all. A website is a great place for customers to find out more about what you have to offer but it alone does not generate traffic. What you need in addition are what we like to call the 5 Marketing Marvels. The strategies listed below will help your business become more visible online and get found within the search engines.
5 Marketing Marvels Include:
- Short videos and articles
- Lead capture campaign
- Follow-up campaign
- Local search directory visibility
- Targeted Internet Ads
Localizing New Media:
So you understand that you need to get your business online but you are probably wondering how all of this traffic you generate online can help your local business. Well the good news is that even though there are billions of people worldwide searching online there is also a large number of people in your local area who are searching and looking for local businesses to cater to their needs. In fact more than 30% of ALL internet searches are local and include the location in the search. Even non-local searches include local data.
