subject: Cooling the first international exhibition of domestic brands grow in the absence of refrigeration - Refrigeration, Central Air Conditioning - HVAC [print this page] Cooling the first international exhibition of domestic brands grow in the absence of refrigeration - Refrigeration, Central Air Conditioning - HVAC
20th International Refrigeration Fair Pazhou Complex in Guangzhou this week. As the world's three major HVAC Development of refrigeration and air conditioning, but also Asia's largest exhibition of its kind professional, Refrigeration Expo is often a barometer of business development.
It is understood that the global financial crisis, is active in various exhibitions in previous years, many enterprises have "money to cover their winter" cooling out of this show, even ready to participate in the many air-conditioning giant also have to resign "strike speech" including Central air conditioning Legend of the "Trane, York, Carrier, Daikin," and the foreign giants such as Haier. 4 large family of central air conditioning
collective absence Compete with Chinese and foreign enterprises in previous years, the boisterous scene Refrigeration compared with international giants this year, showing some "cool."
I observed at the show, known as central air conditioning is the "four big families" Daikin, Trane, Carrier and York yesterday were not coming out of China Refrigeration, others such as Maikeweier, Mitsubishi has not arrived . "In fact, these companies want to start participating." Deputy general manager Zhou Jinglong China Refrigeration Expo organizers said, "but that in February this year, the international headquarters of giant enterprises in China choked compression cost pressures, eventually decided to give up. "
Learned that since the financial crisis sweeping the globe since last year, most of the huge impact the real economy, a large number of enterprises, including multinational companies have monetary tightening, wage cuts and layoffs internally, externally, as far as possible, "tighten their belts", downsizing and even give up participating in various exhibitions in order to survive the winter.
However, some individual adverse economic and the international giants. "Although no one knows the global economic crisis will be over, but one thing is certain, the Chinese economy is moving towards better, although we in the contraction of other regions, but we have recently set up in China, two new plants." Danfoss Paulson, president of China in a speech at the exhibition site, Danfoss has been to China, as a second home, will become increasingly close to its customers in China. Danfoss is one of Denmark's largest industrial group, currently in China, 2,800 employees, annual turnover of 2.8 billion. Over the past 6 years, Danfoss 35% a year growth rate continued to increase investment in China.
Made giant exhibit unprecedented And the absence of most international giants show sharp contrast, the domestic giants have increased the scale exhibit to quickly swallow a huge cake Legend of the release.
At the show, Gree, Midea, Chi Higher domestic central air-conditioning giant's booth space with unprecedented, respectively, a favorable position to exhibit the largest product category is. According to exhibition organizers said
, Gree The exhibition area of nearly 700 square meters booth, the largest exhibitors this year, Exhibits include a large central air conditioning, home central air conditioning, home air conditioning, hot water machine.
America's central air conditioning, general manager of domestic marketing, Hao Ran also said: "America's central air conditioning exhibition area increased by 50% over the previous year." Although the financial crisis, the domestic central air-conditioning industry affected to some extent, but still in rising phase of vigorous development.
Pescod Commercial Air Conditioning Person also said the scale of the exhibits as the most ever, participating products include domestic and international commercial products and small household appliances. Localization of the operation of foreign investment significantly inferior
"Reflects this year's show is the central air conditioner refrigeration industry giants and foreign competition pattern or a change in the side." Zhou Jinglong China Refrigeration Expo organizers of Vice President, "the next 3 to 5 years, likely the central air conditioning Copy the case of domestic air conditioning, domestic brands dominate. "
It is understood that the family of U.S. domestic central air conditioning, and Gree, Chi are all from the home market started off higher after the central product involved, but the rapid rise after entering this area, known as the new school. After they enter the market and home appliances main attributes associated with multi-line, the home market, sales patterns and means of grafting to the central air-conditioning market, promote enterprises have sprung up everywhere. They imported technology through mergers or, in the traditional central air conditioning technology re-innovation, and eventually formed a huge impact on the foreign giants. For example, the exhibition of independent intellectual property rights Gree high-temperature centrifuge and beauty of energy integration in air-conditioning, respectively, to fill the domestic blank in this field. Refrigeration experts, even in foreign giants proud technology sectors, domestic enterprises have also approached international advanced level, such as in energy saving even more than the former.
