subject: How To Improve Your Adwords Quality Score For Your Online Business [print this page] How To Improve Your Adwords Quality Score For Your Online Business
Are you throwing too much money at Google Adwords when you don't really have to?
Do you know anything about improving your quality score to get a higher ROI for your online business?
Your quality score means almost everything in sponsored search. If you don't have a good quality score..
You will pay too much
Your ad won't get chosen as often
You will never appear in first pages of Google of free (Organics)
These are just a few reasons why you want to increase your quality score.
How To Increase Your Quality Score
Put your main keyword in your domain.
No, you don't have to buy yet another domain if you want to market a different keyword.
To have your keyword in your domain, when building your campaign it will ask you for your display URL.
If my keyword was online business then my display URL would be http://www.mydomain.com/onlinebusiness
Whatever keyword you choose, make sure the adgroup is very relevant.
So you wouldn't want a keyword like "dog" in your adgroup because it has nothing to do with an online business.
To get more specific with that, you can visit Google's Wonderwheel, which is free, to help determine if the keywords you chose are relevant.
Keep the adgroups small, less than 10 words.
Build a lead capture page on a domain that is already indexed by Google.
Google likes fresh content, so if your blog has more fresh content than your website and is indexed, create a capture page on your blogs domain.
For every adgroup, create a new capture page and use the keyword in the header, name the page with the keyword and have it in the title tag.
At the bottom of my page, make sure you have the following under your domain:
Terms & conditions
Privacy policy
Disclaimer
One more great "nugget" for today.
If you want to be really relevant, produce articles with the keywords from the adgroup, post them at article directory sites and have them pointing at your website.
Meaning, have the articles with your website pointing to that specific page. So you will include onlinebusiness at the end of the URL as shown above.
When you implement this strategy to your website, watch as your quality score goes through the roof!
