subject: Beijing Gome put in to create an exception Carnival celebrations - GOME Electrical Appliances, LCD TV - Network Appliance Industry-hc360 HC [print this page] Beijing Gome put in to create an exception Carnival celebrations - GOME Electrical Appliances, LCD TV - Network Appliance Industry-hc360 HC
For
Home Appliances
Store is close to the Golden Week of Nov. 11 is recognized as an off-season no doubt, in this off-season, the appliance store's main task seems to personnel, the background adjustment and improvement store building, this has been a long month We are admittedly difficult to accomplish a great deal of time. However, this situation may be broken from the beginning of this month, "November 8, we started the establishment of eight anniversary celebrations brought a series of promotional activities and resources into large-scale changes may be sold off-season in November situation, the formation of off-season market is not short of offensive. "Yan Xiaobing, general manager of Beijing Gome said. resources into first year over 11 Golden Week Judging from previous years, the annual Golden Week, Golden Week and the annual New Year Spring Festival is the most important marketing and selling season, sales of these festivals throughout the year close to half of the total sum of . In addition to the rest of the time, the resources invested in home appliance store not too much, even if the event, but the limited amount of resources and activities into the form of thin, the effect achieved is often not satisfactory. However, with increasing competition and for the adjustment of the total annual sales pace, large holiday period than other large energy Contained began increasingly being valued by enterprises. Beijing Gome will be held on November 8 by the start of the anniversary celebration is an attempt to off-season sell well. Yan Xiaobing, general manager of Beijing Gome for this major battles in the off-season practice with confidence. He disclosed, Beijing Gome for the big celebration and a lot of stocking a single contract has completed a variety of promotional resources have all been put in place. From the current situation, Beijing Gome and household electrical appliance enterprises have invested in this celebration of resources will not be less than the 11 golden weeks, and with the activities of the depth, the celebration will be the ultimate allocation of resources and should be far more than 11 season. It is understood that Beijing Gome from top to bottom has been made of this anniversary fully prepared, both in the mining resources for marketing, or in the formulation of promotional strategy, both in the layout of the store, or mobilization of the employees have been gaining momentum. Beijing market in November the only large-scale activities Traditional low season in such a large investment of resources, market in the end will have the expected response? YAN very confident soldier, he said, through market research data, the
Olympics
Fitting climax after the first round has now come pre-decorated home will begin to complete the purchase household appliances; on the other hand, in November close to the Christmas and New Year's Day, some consumers will buy household appliances in advance; the most important , in the November, Beijing Beijing Gome several major appliance stores except the activities of outside investment are not large, this unique large-scale promotional investment is bound to arise in the market's response, to attract more shares with the intention of consumer shopping to the shop to buy those. "According to our calculations, Beijing Gome's normal sales in November should be about 500 million yuan through the stimulation of our resources on a conservative estimate since the beginning of November 8, sales promotion we will reach 8 billion yuan. " According to insiders, from November 8 to 16, Beijing Gome will be put on the market momentum billion in resources and none other, and this figure has actually invested more than 11 of Golden Week resources. Relevant information, this will be a large number of special machine resources to the market:
TV
Decline up to 5000 yuan; computer drop up to 5,000 yuan; ice decline up to 3,000 wash;
Mobile
Decrease of up to 3,000 yuan; a 32-inch
LCD TV
Price below 2800 yuan; a price below 99 yuan joint venture mobile phone ... ... the off-season in the traditional sense so much resources into at least the first time in the Beijing market. National first "zero profits," "zero customer complaints," Service Addition to the huge input of resources, the Beijing Gome creative in serving on the full upgrade, including "zero profits" and "zero customer complaints" approach to create a national precedent for the form of services appliance stores.
