subject: Integration of small household electrical appliances Galanz "chaos" broke out war city - Glanz, small appliances, the price - HC Net [print this page] Integration of small household electrical appliances Galanz "chaos" broke out war city - Glanz, small appliances, the price - HC Net
Country United States
Electrical charge pointed out that in large enterprises to enter before the appliance, small appliance market forces more than some no-name "screwdriver blade factory", they are generally short-term, mercenary, or shoddy work or use inferior materials and shoddy, to ultra- Low prices hit the market, sell one, make one, a single shot fired, for a gun, "as the main production quite a mixed bag, more than speculators, hindered the healthy development of small household appliance market." Insiders believe: Despite the large number of active into the household electrical appliance enterprises, foreign investment
Brand
In the end the advantages of small household electrical appliances in the field and will not collapse on its own, some of the traditional home appliance brand in the small appliance industries as evidenced by this huge loss. Large household appliances enterprises are to play in the field of small home appliances brand, must have the professionalism and ability to integrate. In fact, in the production process, the small appliance is not inferior to the difficulty of manufacturing large appliances. To do something in the field of small appliances, general technical accumulation have to spend two to three years, and this is the many large OEM and appliance rental companies have chosen to license reasons, in this case, the quality of products naturally low pass rate . In addition, many large household appliances enterprises also engage in
Real estate
, Also made the car, numerous and diversified
Operate
Also weakened their traditional strengths of small home appliances area, and this is some big brand home appliances small home appliances on but the main reason for the huge loss occurs year after year. Thus, many traditional home appliance brands failed to provoke a small household appliance industry, "Shuffle" big responsibility. The PRC, according to survey data show
Cooker
, Electric kettle,
Water Heater
, Iron and other fields and industries, the market share of top four brand values are much lower than 50%. In this context, small appliances
Sell
Income over 10 billion "world giant microwave oven"
Glanz
Step into the field of small household appliances, a higher level
Competition
Has been opened. "We hope that China's small household appliance market, and a hodge-lined
Foreign brands
The situation of high prices to reverse. Galanz microwave oven has done this, and other small appliances as well. "Han Wei, general manager of sales of small household electrical appliances revealed
Galanz air conditioning
Production line moved to the Zhongshan after all, the original air conditioning have all been put into the base area of small household appliances. In the second half, Galanz Group will also provide an additional 300 acres of new small appliance base, storm domestic
Rice cooker
, Induction cooker, toaster, electric kettle, boils, etc.
Kitchen appliances
Market. Han Wei said the small household electrical appliances industry is Galanz new opportunities and challenges, but also "more opportunities than challenges": First, the transfer of international manufacturing industry, brought about the opportunity, help Galanz accelerate the integration of world-class manufacturing resources; Second, continued growth in demand brought about by the market opportunities; Third, become low-profit industry, industrial clusters, which in the pursuit of specialized, low-cost and innovative Glanz, especially good price. Massive expansion of small appliances for Galanz industry, the industry that the small appliance industry will truly enter the market competition stage, the marginal profit is the trend, the military and professional brand-name speculators are out of trend. Galanz defined as "the world famous home appliance manufacturing center," never to pursue profits, used to survive and develop in the marginal profit, the more marginal profit more faster, broader, deeper, more efforts to integrate global resources. In addition, the pursuit Galanz
Health
Operation, no
Finance
Pressure, never makes trading at a loss, has always been a kind of both pragmatic and open attitude and adhere to innovative management style, good with the industry chain, the lower reaches of the formation of win-win interaction.
