subject: The Authenticity Consumer Trend In Financial Services: Honesty And Tradition [print this page] Introduction Introduction
The UK payment card market is dynamic and ever shifting, as issuers adopt different strategies to compete in a difficult environment. Featuring detailed consumer data and an overview of economic conditions, this brief provides up to the minute intelligence on how all of the competitors in the UK market are performing, with granular market share data and analysis of the key market developments.
Features and benefits
Benchmark your performance against UK issuers across metrics including number of cards, frequency of use, transactions, and balances outstanding.
Plan your product strategy around analysis of consumer behaviour at the issuer level, from Datamonitors Financial Services Consumer Insight survey.
Get the latest up to date information on the private label and prepaid card markets to understand the wider UK card payment space.
Know the competition with real world examples of the strategies being followed by the markets leading players.
Plan accordingly with insight of the latest economic indicators including consumer confidence, and card write off levels.
Highlights
Despite the severity of the economic downturn in 2009 and the weak economic recovery in 2010, the UK payment card market remains relatively stable. Very few players have left the market, and competitive positionings remain largely unchanged. However, the pay later card market is now shrinking with falls across all market indicators.
The credit card market remains dominated by Barclaycard and Lloyds. Barclaycard is the largest single brand with 8.7 million cards in issue, while Lloyds remains the biggest issuer across all of its brands with 12.6 million cards in issue. Even these players however have seen a sharp decline in card numbers between 2008 and H1 2010.
The debit card market continues to be the key driver of the UK payment card market and has seen no slowdown in growth as a result of the recession. Santander has now become the UKs biggest debit card issuer, following its brand consolidation and aggressive acquisition strategies with 10.6 million cards in issue.
Your key questions answered
Who are the key players in the debit, credit, charge, prepaid and private label card markets? How are they adapting to todays market conditions?
Who is gaining market share in this challenging economic environment? Who is losing?
What strategies are issuers taking to protect themselves from falling levels of demand? How sustainable is this long term?
Is consumer behaviour and card usage changing? What impact is the economy having on how consumers use their payment cards?
Are revolve rates falling? Which cards are consumers using the most?
