subject: Custom Lanyards A Versatile, Creative Way To Market Your Organization [print this page] Custom Lanyards A Versatile, Creative Way To Market Your Organization
Custom lanyards are nothing new in the business world, a long-established part of business marketing for many years. With many styles of lanyard printing, materials and messages available, custom lanyards offer many opportunities to send a positive message to the public, employees or customers in a low-key manner.
Yet many businesses underestimate the marketing power of custom lanyards, even if the business already uses them. Many don't really consider the subtle impact that lanyards can have. Consider this -- custom lanyards are on display the entire time they're worn. They send a message about your staff and organization whether or not you're aware of it.
When you're creating custom lanyards for your business, talking to the designers and graphic artists at a professional lanyard supplier is always a good idea. A good lanyard company's artists can take your idea of what you want your custom lanyards to say and translate them into a custom product that says exactly what you want it to about your organization.
It's easy to design the ideal lanyards for your needs. Consider what message you want your custom lanyards to convey. Whether you prefer a company logo, a witty saying, your company's motto or some other information to appear on the lanyards, a good supplier of custom lanyards can advise you what will work best.
Consider too where the custom lanyards will be used. Warehouse employees who don't interact directly with customers might wear different custom lanyards than the customer service or sales team, for example. That's an example of the versatility of custom lanyards. Different departments within the same organization can have different lanyards for each department, with different messages if desired.
Custom lanyards are available in a variety of materials to create different looks. Nylon custom lanyards, for example, feature a highly visible, brilliant finish perfect for even the most complex logo or lettering.
Woven lanyards will feature a classic, embroidery-style appearance, but intricate lettering won't be legible in the woven style. Flat polyester lanyards offer an excellent balance between performance and price.
It depends on what you want your custom lanyards to project. A rendition of the company logo and advertising slogan is the ideal image for customers to see. On the other hand, an "inside joke" for employees may help morale in the warehouse. Tasteful, understated white-on-black lettering might be best for a conservative office such as a law firm or government office, while bright, tie-dyed custom lanyards would be better for a creative organization. It really depends on the needs of the organization. Just about any style can be accommodated, thanks to the variety of lanyard materials, colors and styles available.
If your organization already uses custom lanyards, you can give them more "bang for the buck" with a little thought and a minor redesign. If you're not yet using custom lanyards, there's never been a better time to add them to your repertoire of promotional and identification items. They're versatile enough to be useful to both your staff and your customers or clients. Any reputable supplier can advise you on the most effective ways custom lanyards can be used in your organization. You're limited only by your imagination.
