subject: The Reason Why a Lot Real Estate Agents in The Real Estate Business End Up Quitting [print this page] The Reason Why a Lot Real Estate Agents in The Real Estate Business End Up Quitting
As a of your realtor marketing, do you usually snap listing pictures on your own or do you seek out a professional?
If you only understood what buyers were uttering to their computers when they view your listing pictures on the web; you'd be so sad.
You'd be so sad if you could be there to hear what prospective buyers were uttering at their computer screens when they come across your listing pics.
How many showings are you missing out on because of your "do it your self" listing pics ? Do you have a clue of the effect a pro photographer, in your Realtor marketing aresenal, can have?
I've done it myself; snapped what I thought were superb listing pics and used them for my online MLS listing.My clients thought they were fine and I thought they were simply fantastic, until I began working as a buyer's rep in Seattle a few years ago.
In any given month, I'd have over 75 different buyers and they'd all tell me their displeasure about the pictures they saw on-line for the houses we were seeing.
In terms of the listing agent's Realtor marketing, I could tell from the enormous amount of buyer clients I had, that Realtor needed to step up their game with photography.
I couldn't believe the amount of buyers I had who questioned if we were in the right property because the photos were so different from the ones they saw originally. They felt cheated due to the pics were not like the actual home.
The trend I continued seeing was that everything hung on these listing pics buyers saw while searching on the web. You can't ignore how critical a role professional pics are in your Realtor marketing arsenal when selling a house.I mean, if you have great photos online for buyers to view, they'll jump to the house that second. But put up a ton of nasty, dim, angled photos and you won't get 1 showing.
You know what the outcome is in the event your pictures are even better than the listing in reality? A buyer looked inside that home rather than staying at home looking more homes. That's your object as a selling agent; get as many showings as you can. So don't skimp on your photography, hire a professional for a few bucks.
You probably know that three quarters of your buyers are going through listing pics online and deciding to see the house or not on those pics alone.
So let's pretend you took the bullet and paid a pro to take the images for you listing...
You may have more satisfied clients because the home sold faster.There wouldn't be any fretting about losing money because you had to reduce the list price from a stale listing.
Pretend being "The Realtor King or Queen" in the area when everyone sees how quickly your listing sell.
Stop complaining about how much it costs to hire a pro. It's simple, it's a Realtor marketing technique that is essential. You can't ignore the power of this realtor marketing technique if you're a listing agent.
Want some choices?
You could grab a professional real estate photographer in your local region and offer them $40/hr. to come to your listing and take some awesome photos. You don't want to be stupid when you're picking this photographer, they need to get the point of what you're hiring them to do. The worse thing you could do is hire someone like your uncle Jim who can't take a pic better than your 3 year old.
Your other choice is to go with a company like Vicaso.com who does real estate photos exclusively.Vicaso started to provide exactly the type of product we're talking about.
Here's the cool thing about www.vicaso.com, they let you set up everything online, which includes the appointment, how many photos you want, what quality, if you want extra pics, if they need to use certain equiptment for rainy conditions, etc.
No joke, these guys can turn a run down dump and make it look like Trump's penthouse when it's on the web.
Check out more real estate marketing products from Shiloh Street University today!
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Why a Lot Listing Agents in The Real Estate Business End Up Failing
