subject: A Profitable Way to Market Your Business on Facebook [print this page] A Profitable Way to Market Your Business on Facebook
So you got yourself a Facebook account and are thinking seriously about marketing your business. I understand that you want to get busy selling your stuff and making a whole bunch of money. Well, slow down; this is not the kind of scenario that calls for reckless enthusiasm.
Facebook has several components to it for business minded members. You can go ahead and pay to promote yourself on their marketplace. The marketplace gives you the option to place your offer in targeted areas of Facebook. Remember that although Facebook has over 130 million users, you will not need to target all of them.
This option allows you to build relevant ads for attracting the clicks exactly like Google Adwords. You can pay per click or pay by impression. You can track your progress in real time and even tweak the ads for better results.
You can advertise your website, blog, even your group or event. Many times you will see familiar faces in these ads perhaps people you are friends with or groups you belong to. Facebook allows you to place a photo in your ad as well.
If you simply want to use the networking option, you'll have to be a bit patient because the pint of networking is not mass sales but build a reputation and developing relationships. The fastest way to turn people off is to try to sell them something they have no interest in.
That's where groups come in. Start by joining a few groups that share your common interests. Find the most popular groups that fit your target audience. Now you can contact people in those groups to invite them to your friends list. You can even build lists of friends by target market.
Once you build a substantial list of friends, about 500 will do to start; create your own group and send updates and relevant information on your associated topic. This is how you begin to use networking to build your list. You can even request that your group list help to build the group even bigger by recommending the group to their friends who might be interested in that particular topic.
It is only a matter of time until you build a substantial group that is targeted to your product or service. You can promote your business to your group list and invite others in the group to do the same.
As you gain more experience on Facebook, you can use it to promote web seminars, teleconferences or even live local events. There is no end to the number of ways you can promote yourself on Facebook.
Now Pay Close Attention --
Using your Facebook Fan Page to increase your business exposure and revenue is simpler than you've been told. Everyone with a facebook fan page faces the same two problems:
[Problem #1] How To Find Interested Facebook Users
[Problem #2] How To Bring Them To Become Your Fans
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