subject: Part 3 - Implications to Internet Marketers: The New Facebook Groups [print this page] Part 3 - Implications to Internet Marketers: The New Facebook Groups
This is the final part of the series on the new Facebook Groups. Part 1 was essentially a 'Press release' introducing this new development after its announcement. Part 2 explained some new features of the new Facebook Groups. In this article, the implications of these changes on internet marketers will be discussed. This is an essential read for online marketers who utilise social media, particularly Facebook to promote their products and services.
Previously on the older version, Facebook Groups was an uncontrollable beast. Anyone could sign up and post messages and links online to the main group page. It was difficult to restrict access. In fact, even the wall posts were not private. Anyone connected to anyone could actually view your entries. Isn't that a scary thought? The new version should get sighs of relief from those who want better control and privacy.
This innovation by Facebook makes each group more unique, only allowing specific known people to participate. Each group is now like a boutique hotel. Come in with an invite, stay out otherwise.
There is also a maximum 250 members per group. This will again promote exclusivity, possibly restricting the number you can promote your products to.
If you are in internet marketer, restricted access to such closed gigs may make it more difficult to penetrate the market. The Secret privacy settings may mean that there are customers out there with a niche interest as your products, but you are not aware of their presence.
Group members can control site notifications and email notifications. Even as a group member, your friends may block irritating email alerts telling them about new posts. Another advantage to spam haters, but again potentially restricting accessibility to marketing techniques.
The essentials of internet marketing apply even more than ever. To secure loyal customers, you need to earn their trust and be seen as a leading expert in your field. Only then will you be able to access an entry point into the right groups and have your voice heard.
An excellent opportunity exists for those quick off the mark. You can be a group owner and invite your loyal customers to become part of an exclusive group. As you are in charge, you can send messages, your thoughts and promote your products to your group members. Note that you should not have a group set up only for marketing, that will defeat the purpose of networking and building value.
Group names and email addresses need to be selected for this. The availability of good names are at a first come first served basis. If you own an exclusive group, with a name which is easy to remember and promote, you have a key asset to your business. Just like any prominent website, this could be your chance to spread a new brand using the new Facebook Groups.
To close, I would like to share my thoughts on this proposed change. I applaud the Facebook developers on trying to think on the part of customers. That is how success happens, by providing value and convenience to consumers. As an internet marketer, this would mean a change in my marketing strategies via Facebook groups. But change is good, as it pushes us to grow and improve. It also provides new unseen opportunities for those who move forward, instead of dwelling on the past.
Keep growing and improving yourself, keep movi
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