subject: Attention to China's sports industry: its development in five major problems [print this page] Attention to China's sports industry: its development in five major problems
1. Lack of market practitioners of the concept of
This is the first development of China's sports industry has to face a fundamental problem. Development of the sports industry is completely different from the planned economy under the conditions of sport. To market-based allocation of sports resources, sports sponsorship to establish a clear, TV station Audience and target products such as purchases of sports institutions and individuals is the concept of God, with professional Plan , Professional design, professional Operation , Professional marketing, professional services, the ability to provide standardized and professional sports services and sports products.
2. Operate Sport Event to no avail
Sport Event with industry leading character. It is also the most dominant sports system development in the field, our present high level sports competition unique resource not only two kinds of international and domestic Monopoly Right, and sports competition Organization Also handy. But we Sport Event management even after more than a decade trying, still to no avail. Mainly operate in the severe lack of high-level professional sports competition performance industry awareness and professional means, without the formation of his world-renowned competition Brand .
Olympics , The European football championships, NBA and other great influence in the world, the Sport Event, invariably have professional planning, professional Make Professional Marketing And professional services, the basic mode of operation and means of sports competition show that is a key factor in the success of the industry, but also get a higher major social and economic returns.
Sports Events Management is a long-term sports departments and regular work. China's various sport associations and organizations related to sports agent to be professional concepts, awareness and professional organizations, and service capacity breakthrough is possible achievements.
3. Fitness in a serious shortage of services and products
Expert Predicted fitness services market will be the biggest market in the sports industry in China. Include physical fitness, fitness, leisure and entertainment, sports technology, skills and sports knowledge Train And sports consulting services such as sports.
Fitness development of our country the main problems facing the service industry in particular in: Fitness Services Government and relevant departments have not received due attention; countries do not have a unified national health service policy system, lack of orientation, specification and management; still no complete statistics index system, sports administration and national statistical offices are unable to accurately grasp the fitness services in the national development situation and the exact number, only some provinces and cities and some local surveys and statistics; fitness services in the state vote Financing Policy, land policy, Tax Policy preferences and the lack of appropriate support; fitness professional services in Talent Serious lack.
4. Power and responsibility system of management and operation of venues have not yet established
Most of our sports facilities by the State Investment Construction, the basic nature of state-owned assets in these stadiums first problem facing the management system. There are many in the international system model. For example, government investments, Texas, built a large stadium to the Houston Rockets for home business, the basketball club to pay a certain amount per year the cost to the government. France's national stadium contract to a professional sports management company to manage it. All over the country have different management models and stadiums way, but good benefits and not more than the sports-oriented.
Determine different management systems of different operating mechanisms, the establishment and operation mechanism and institutional reform must be complementary. China's current stadium's management and operations, the key is to establish a clear responsibility, authority in place, the interests of a clear system and mechanism, the operating results and business benefits and gains and losses are closely integrated.
5. The lack of sports industry professionals
Operators of the sports industry and sports management requires both market knowledge and experience. As the long-term planned economy to do sports, sports knowledge in our country with people often lack the business sense and knowledge, and general lack of sports knowledge operators.
On the sports industry, the current lack of three personnel: one for the sports industry, sports market Planning Regulatory functions of the administrative cadres; Second, high-quality sports Entrepreneur And sports agent; Third Sports Marketing R & D talent and sports talents.
As the sports industry in China is still a new industry, the above set out the various problems that the early industrial development of any natural phenomenon. Sports industry needs to be addressed during the development and improvement.
