subject: Tapping Into Customer Service With Literature Holders [print this page] Literature holders can be a part of your customer service strategy by providing. This can be done by providing an inviting environment that shows everything is where it should be, and is tidy. A professional appearance complements any business or environment.
Customers, clients and patients enjoy reading periodicals while sitting in reception areas. Some people may show up extra early for appointments. An inviting waiting room might have more than just magazines, but TV and other reading material. A person may have fifteen minutes or longer before being called up for their appointment. If there is a TV available, it might have unappealing programming.
Magazines are often tossed from one area to another. Patients may put them on a chair, on a table, or the magazine may wind up on the floor. This can create the look of clutter and disorder. Not only that, someone will have to tidy up. A busy office will have people coming and going, and likely will require staff remain at their desks for service. When magazines are not grouped together in a central location or in a rack, it might be a chore to prune out very old ones. The longer a magazine is in an office, the more it will endure wear and tear.
Clients, patients or customers sitting in a reception area may have time to notice little things that mean a lot. Magazines and other material may be dog-eared, torn and smudged. Magazines that are not old may appear to be raggedy. People may decide that the state of the reception area is not up to what it should be.
A magazine display or holder is an easy method to meet the expectations of your customer or others in the reception area. They can relax not wonder. Everything will be in its place, and they can expect to engage with professionals. Customers, clients and patients should not need to hunt for something as simple as a magazine or reading material. They should not discover that an item in your office or reception area is overly worn from use.
A relaxed, orderly environment can translate into building a good customer experience. When customers or clients can focus on other than little things like doing business, it gets everyone and business at hand off to a productive starts. When a client or customer has to search around for magazines while in a reception area, it makes them work not relax. The perception might be that things are not as they should be, and there are improvements needed.
Business cards, office newsletters, hours and other information can get a boost of professionalism by using acrylic displays. For business cards, just like magazines, people tend to want some order. People want to know that if they decide to take a business card from a stack of cards, they will not create a mess. Cards not in a holder often end up in unkept piles. People may be less likely to bother contributing to the mess by taking a business card. A person might also think unkept looking business cards or other literature as a part of unprofessional business statement.
Literature displays can preserve business cards, literature and magazines from fingerprints, smudges, stains, and dust. A piece of paper, including card stock, may be worn over time the more customers decide to read it. Customer interest should not backfire and result in sending out the wrong message. Customer service gestures go a long way to developing the agreement that their expectations are being met.
