subject: Essentials Of Good Seo Companies [print this page] In today's highly competitive scenario, it is not sufficient to merely have an online presence. With so many companies turning to online marketing, it is important that your website has stronger online visibility. Higher visibility means that your business web pages are ranked higher in the search engine result pages (SERP). This is the arena where SEO companies come to your assistance. These companies employ certain tools, such as keywords usage and inbound links, in order to bring your business website among the top 10-20 results of search engines.
SEO Companies: Search Engine Facts
Here are some statistics released by ComScore on US search engine rankings for April 2008:
* Americans conducted 10.6 billion searches at core search engines, such as Google, Yahoo and MSN, during the month of April 2008.
* Out of these, 6.5 billion searches were conducted on Google alone, which constitutes 61.6% of the total searches.
* Yahoo ranks second, with 2.2 billion searches.
* 961 million searches were conducted on Microsoft sites.
SEO companies focus on promoting your business website at Google and other search engines by employing effective SEO techniques.
Characteristics of Good SEO Companies
Here are some characteristics that you must consider when checking out various SEO companies:
* An efficient search engine optimization company keeps itself updated with the latest information about the performance of different search engines. Besides, it continuously monitors the rankings of other websites on the internet, so that it can provide you a strong base to compete with your rivals.
* It also maintains monthly reports to keep a track of its efforts and the outcomes. Thus, you can watch your progress and see your rankings getting higher every month.
* It is not necessary that only the costliest SEO companies provide the best services. A good service provider is sensitive to its client's budget and strives to provide useful services within the reasonable budget.
* If an SEO company guarantees a number one ranking, be weary of it.
Ask for previous customer references, read testimonials and check out websites that have been optimized, to get a better view of a company's capabilities. All reputed SEO companies think in terms of value for money, so enquire about their market repute well in advance.
