subject: Facebook Chiropractic - How Facebook Can Help You Build a High Volume Chiropractic Practice [print this page] Facebook Chiropractic - How Facebook Can Help You Build a High Volume Chiropractic Practice
There is a lot of buzz around social media these days. As a chiropractor, you've probably heard various consultants out there praising the virtues of Facebook and Twitter as avenues to gain massive exposure and attract new patients.
While I completely agree that these sites are highly valuable for chiropractors, it's important to understand a few key concepts, or else you will just be wasting your time.
1. You need a system- You can't just jump on Facebook and start adding random people, hoping that this will lead to a bigger practice. You need to learn how to systematically add targeted friends from your local area. You also need to send them a friendly message that invites them to be friends, and then a follow up message after they accept your friendship.
2. You need to think like a friend, not a business owner - If you start pitching your practice to your Facebook friends, they will want to stay far away from you. On social media sites, people don't like to be sold to. Your goal is to help as many people as possible; the main way to do this is by sharing valuable information with the genuine intention to be of service, then allow your Facebook friends to draw their own conclusions about whether or not they should pursue treatment with you. Be social, be generous, and don't be over bearing in your marketing. This is really important.
3. You need a Fan page - Your Facebook fan page is where you can really generate a lot of leads. When someone accepts your friend request, invite them to join your fan page and get some excellent health and wellness tips. Then on your fan page, make sure to consistently share good resources such as videos, blog posts, and so on.
4. You need to outsource - Building a huge following on Facebook can be a time-consuming process. I recommend that you hire a virtual assistant to do this for you, as your time is better spent on other areas of practice development.
I hope these tips will help you to generate a lot of new patients from Facebook! It is an amazing social site, and there are likely thousands of people in your local area right now using Facebook regularly. There are likely few other chiropractors in your local area taking advantage of Facebook, so now is the time to prosper!
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