Did you know that the average business receives up to 10 times as many phone leads as they do online leads? It's true! Companies selling to consumers (dentists, HVAC, kitchen remodeling companies, pest control, plumbers, roofers, solar panel installers, etc.) receive many more inquiries through phone calls than from online contact forms and email.
So, if you are spending online you need to ask yourself if you know the keywords that are generating phone calls. If you don't, you should.
If you are tasked with managing your companies pay per click (PPC) budget, you need to be sure to measure the effectiveness of your keyword strategy.
So, how do you measure it? Google Analytics will tell you the keywords that drove online visits and online conversions, but how do you measure offline visits and conversions? More importantly, how do you know the keywords that generated phone calls?
Keyword call tracking is the answer to this dilemma. With our keyword call tracking software, you will instantly know the online keywords that generate phone calls - giving you a holistic view of your marketing spend and PPC strategy.
Additionally, we can even tell you the organic keywords that generate offline leads. We also fully integrate with Google Analytics, Google Adwords, CRMs and even your bid management system too.
You can search many different online providers using google to learn more about our keyword call tracking software and how it will help you stop wasting money on keywords that don't generate phone calls and reallocate spending to the keywords that do! You'll see an immediate lift in business and ROI!
