subject: Shiling biggest names in leather goods export growth plummeted - leather export - leather industry [print this page] Shiling biggest names in leather goods export growth plummeted - leather export - leather industry
In the light-received by financial crisis and the situation in Europe and the United States, the leather industry has experienced unprecedented "winter." Yesterday, the opening of the Eighth China Shiling Leather Leather Festival opening the show, many companies face is already familiar from previous years not seen the show atmosphere and the situation in previous years the venue surging poll is very different.
Reporter learned that, accounting for leather products share more than a third of the Shiling, leather products in total sales and orders in Europe and America, this year the situation has presented both the growth rate decline. , "Is facing a lot of pressure," the whole Taiyuan Shiling Town party secretary frankly, the current government is through various channels and business with "hard skills", to promote the industry, product innovation, from the creative, design, culture and other industries with high chain side to promote the healthy development of industry.
OEM companies hardest hit All Taiyuan Analysis , With "pincer attack from both inside and outside" to describe Shiling leather and leather industry is not facing the dilemma too. International economy plagued by the subprime mortgage crisis, the general principal Market Rely on Europe and the United States of Shiling leather and leather industry is a major impact. Internally, a variety of cost factors aggravate the burden of enterprises, including the RMB appreciation, financial difficulties, domestic raw material prices, shortage of resources and the labor factor costs and management costs increase.
Reporter visited several enterprises in the investigation Shiling learned by the impact of economic shocks in Europe and America is the biggest number of OEM and annual production value ranging from 100 thousand to 1 million yuan for SMEs. Because these enterprises are usually the most dependent on cash flow order business, the economic downturn naturally stretched, many medium and small leather goods business downtime, failures related to its funding strand breaks.
OEM Pijuxiangbao significant reduction in orders, the more is it because the consumer market downturn caused its market share shrinking directly. Orders less
market downturn At the show site, Shiling own brand representative, Deputy General Manager of Fiji High luggage sigh heard around the leather business orders are reduced, losses, failures and so on. Fiji 70% higher sales in overseas markets, sluggish consumer market by European and American influence, the order was reduced but still maintained a growth rate of 5%.
And Fiji were also quite high as the situation of the own brand name "Paul Rand." "Paul Rand" is a purely export-oriented leather business bags, starting in 2006, the total annual export growth rate of 70%. "This year we expect exports will reach 100 million U.S. dollars, but export growth may drop to 30%", the company said market officials.
Founding repair seek breakthrough "Response to current market pressures, need to repair, strengthen ourselves, to find the path to break through," describes the whole Taiyuan, Shiling leather and leather industry is the most urgent task is to speed up the processing of the original production model of the transformation of low-end to brand strategy to promote industrial upgrading.
It is learned that the next few years, Shiling will lead the way in pushing things to cultivate 3? 5 Chinese famous enterprises, create several well-known trademark drive brand strategy. At the same time, will also encourage enterprises to establish their own brands, while promoting the "one village, one brand", a collection of small and medium enterprises or brand missing, focus on registration "China Leather Capital" of the brand, and promote enterprise "Baotuan" development.
"Baotuan" warm and develop the market in consumer confidence
The impact of such large-scale Ebb Tide style, will bring the industry to re-shuffle. Fei Gao company relevant person in charge that next February could see the reshuffle, the initial scene, the survival of all outstanding company with a stable liquidity position, solid and effective market access terminal market. Fei Gao, Paul Rand and other big exports are actively preparing for the shuffle, ready to establish a new order in the market before the high position occupied by the system.
Participating Crown Group Chairman Jiang Yongxiong proposed, the most critical industry in the current period, bags and leather enterprises should foster the establishment of common consumer confidence Baotuan.
