subject: Suning Appliance "conquests War" Accelerated Opening Up The Secondary Market - Suning, [print this page] This weekend Suning Shiqiao shop will celebrate the Panyu one anniversary. Panyu Suning to open up shop as the vanguard of the secondary market, Suning has been deemed to be "
Strategy Meaning. "It is reported that high-profile store opened last year in Panyu day
Sell Amount to more than 8 million yuan, setting a record of local single-store sales.
Suning chain car after one year of "conquests war" has now won Foshan, Dongguan, Zhaoqing and Huizhou, Meizhou secondary market. Suning Appliance is clearly not satisfied with this, Suning Zhang Xiao-South Management Centre Director, told reporters yesterday: "in the second half, Suning to open up the primary task is to accelerate the secondary market."
Speed up the local market reshuffle
Stationed in Panyu after Suning Appliance has caused local "strongmen" jointly established the "Success" independent body confrontation. But sand garden, home appliances, led by National
Marketplace Suning not stop the "army arrives," the pace.
Learned through the year Operate The current store Suning Panyu has annual sales sit tight in Panyu District, first chair, and in
Brand , Service, price and other advantages are still constantly enjoys popular. Scattered, local small appliance business has been a year of confrontation or gradually shrink or disappear, no doubt, Suning on
Competition Inadequate charge brought by the local market is a huge hit, is bound to lead the market by re-shuffling specifications.
Suning Zhang Xiao-South Management Centre Director, told reporters that all the administrative areas in Guangzhou, the Panyu District, is a more particular market, market capacity, consumer groups, consumer objects, spending power and so on are all independent, so Suning from the beginning was the nature of the store as a subsidiary to carry out
Operation . The average price down 15%
According to reports, since last July 10 after an official stationed in Panyu,
Price war , Service and brand war fully in the local cast of war. Zhou Xiao Zhang said, Panyu is a relatively closed market-level market, the average price of electrical appliances 15% higher than a city, relatively high profit, Su Ning entered, the first thing the price "killer", directly to the local electric prices of standard to the same level and Guangzhou urban area, customers shopping in the store Suning Panyu and Guangzhou can enjoy the same price level, and all new appliances, and Guangzhou are all synchronized fine
Listing . Especially worth mentioning that, according to the independence of Panyu district, Suning also added a special after-sales service network to ensure the Panyu district of consumers can enjoy the convenience of quality service.
Pave the way to fully explore the secondary market
Suning Panyu market success presence, no doubt will be stationed in South China Suning other secondary market provides a valuable experience.
Zhou Xiao Zhang said that although only a Panyu District, but it has two significant market specific characteristics: First, Panyu independent mature business district, Suning is located in Panyu, a large shop on North Road business district, the success of her operation proved that the theory of the same business district first used in the secondary market.
Second, Panyu shop into the "high priced" business philosophy, Panyu District, has a higher level of consumption, the local lack of strength and competitiveness of high-end electronics stores, resulting in a considerable part of the flow of consumers in Guangzhou. This experience was subsequently widely used in Foshan, Dongguan and other markets, are successful.
It is reported that, following a successful 2 months stationed in Panyu, Suning chain of tanks drove into the Foshan Ancestral Temple and the shopping district, and to 12 million opening day sales in the secondary market has made good start. So far, Suning has successively Sharu Foshan, Dongguan, Zhaoqing, Huizhou, Meizhou secondary market, and sales crowned with success. Zhou Xiao Zhang said, riding this "the good" of wind, this year, Suning will open up full speed up the secondary market.
news Suning will pass, "White" Thinking Man Electrical
Home appliance chain Suning Appliance Company also reported yesterday that the "White" Xiamen think the message text appliances.
Electrical appliances, according to the text
think satellite office said Chen, Suning and Best Man appliances from early June to begin negotiations, the two sides are still under negotiation, is currently only an intention, specific programs have to be clear. As a mutual shareholding, Suning holding or acquisition, the specific details because of confidentiality reasons, it is not clear.
market dynamics "10 stores Parade" staged show star
Store to celebrate the first anniversary of Dianqing Panyu, Guangzhou, Suning Appliance stores will jointly hold 10 grand "Tour Dianqing 10 stores on" activities.
7 30, Suning Appliance joint Akai Electronic adopted children should be invited to visit the Hong Kong star Tian Suning Appliance store grand signature machine sales activities. Then went to the site's customers will have the opportunity to adopt children should be "high touch", could be taken by children with autographs, photos, gifts and discount cards Akai products.
The same time, Suning said that to return the old customers, consumers purchase invoice with the previous Panyu store Suning will receive 50 yuan worth of purchase vouchers. Saturdays and Sundays the consumer to a store to buy any Suning Electric over 1,000 yuan, 300 yuan will be allowed to take up more than coupons.
