subject: Creating good PR through SEO and SMM [print this page] The game is changingThe game is changing. The business world is making a complete shift and is now all online. In this new fast pace world we live in, people don't have the time to go shopping. They want it and they want it now. Companies are trying to cut overhead and get out of debt now. The best way most companies have found is by switching to an online store. The problem is, many of these business owners who make the transition don't know the first thing about promoting an online business. This article will explain the importance of using SEO (Search Engine Optimization) and SMM (Social Media Marketing).There are a number of advantages when using search engine optimization over other forms of advertising, if used properly.Most forms of advertisement rely on the element of surprise or a level of trickery/deception. In contrast, SEO allows you and your customers to find each other on a mutual basis. This also opens the door for you to have a consistent placement in front of a specific demographic.Naturally major companies like Google, Yahoo! and Bing will not let a brand new company simply step up and be on the first page of their search engine results. This makes SEO strategy a necessity.Many companies hold onto the quick fix solution that is carried out through unethical SEO acts, but they will be out of business sooner than later. These days, SEO is all about public relations. At the start of 2010, Google revamped their search engine in order to limit the ability of SEO companies to work as quick fixes. Google has made it a standard to have organic and natural growth in order to achieve quality rankings. Because of this, SEO consulting has taken a major step over SEO services as a solution for online businesses.The best way to look at the shift from SEO services to consulting is this: SEO services don't know your business the way you do, and therefore cannot create the public relations and buzz with other people in your industry that you can.But now the problem arises, how do you make a buzz around your company? The best way right now is through social media. Using websites such as Twitter, Facebook, Youtube and Digg, you're company has the ability to get in contact with people that are in (or are interested in) your industry. By simply building a network through people you know from your industry who are online, and meeting others who are online in your industry, you can promote your business virally, which is what search engines like to see.
