subject: Shiyan: Commerce In Three-day Sales Of 20.5 Million Yuan Appliances - Commerce In Home Appliances, [print this page] 6 29, although of Commerce Home Appliances "Celebrating the first half of the sales income is above 180 million yuan," offers activities have been carried out 2 days, but remain a hot store. Checkout, wait for the payment of the consumer rush. "27 to 29 days, 3 days of Commerce appliances 20.5 million yuan in sales revenue for this performance, we are very satisfied." Appliance operators responsible person who proudly told reporters.
Why choose appliances of Commerce in June 27 to 30, hold a "celebration of the first half of sales income is above 180 million yuan promotions?" Industry and consumers know quite well, because on June 28, the Chinese appliance giant chain
Suning Electric landing Shiyan, opened bargain.
Appliances in accordance with market practice in Shiyan in recent years, household electrical appliance enterprises where foreign presence Shiyan, the market will inevitably lead to a PK, but as Shiyan appliance industry "dragon heads"?? Of Commerce in home appliances, of course, will not miss the competition opportunities. Home Appliances Industry and Trade in 2005 landed a beachhead 2006, Gome, Suning settled in 2008, each time bringing in a business battle, every "war" of the protagonist, who seems to have missed commercial appliances.
Now, several major domestic home appliance giant, comprehensive realignment Shiyan, and "close combat" type of assault PK, may be temporarily come to an end, "war" will be transferred to normal.
Facts and figures prove that, no matter what form of PK, one commercial appliances are in a "winner" attitude, Swordsman.
"We do not fear competition, we welcome the competition, and competition makes us more self-confidence, competition makes us better and faster development." Lv Fengling of Commerce vice president, said.
Of Commerce Appliance reason confident, because of its price, service and reputation do support the three traditional advantage, quite unashamedly.
Fight price, not less. Increasingly intense competitive consumer electronics market, price is no longer a primary means of competition. The same brand of home appliances, the price has already transparent. Of Commerce of Hubei Province alone appliances as the first hypermarket store sales, renowned in the industry, the major appliance manufacturers, the price of human support for home appliances business is great. Thus, domestic appliances business and foreign chains, channels and in the purchase price, roughly the same. Commerce in Shiyan City, home appliances, as appliances account for 65% of market share, "dragon heads", from the price fight in the world. "Same city parity, the price making it up," said people do business appliances.
Than service, is the key. Now that the price difference is not, as consumers, of course, select the service and better business. Commerce in home appliances business in more than 20 years, the accumulated experience of localization services, is clearly more than "airborne" from the external chain, but also the person smell Shiyan mouth.
First service execution speed. Commerce in appliances because it is local businesses, a service order, from CEOs to frontline staff communicate quickly, with little slack. The foreign chains, reported to headquarters, to receive feedback, a long chain of information transmission.
Followed by hardware and equipment. Of Commerce has more than 10,000 square meters of home appliance stores, with more than 20,000 square meters of storage, more than 20 vehicles, delivery trucks, with delivery and installation of more than 300 professional and technical personnel, to achieve the day of purchase, the day of delivery day to install, this advantage, unmatched by other home appliance companies.
Again, one after another in recent years to upgrade the appliance business, "home delivery", "no moving service" and "risk-free shopping," "Return one-stop" services on the commitments and initiatives, the concept of quality service , has been deeply the hearts of consumers migrate to Shiyan, this service brand, do not come by overnight.
A reputation, is essential. June 29, members of the public who Mr. Lee bought the appliance business for more than 30,000 yuan
