subject: Magnetic Sponsoring Review For Interested Multi-level Marketing Marketers [print this page] Any Magnetic Sponsoring review for MLM marketers must begin with the author himself, Mike Dillard. Dillard is one of a growing breed of young multi-millionaire MLM marketers. What sets him apart from the others, however, is the system he developed that cracks open the barriers to accumulating massive wealth with a MLM strategy.
Network marketing is so called because of its basic premise. Fundamentally, it centers on creating a network of associates who sell whatever products are being offered, as well as enlist more members for the network to do the same. Historically, the development of the network has been the most difficult factor to overcome for achieving success in this field. The principles of Magnetic Sponsoring specifically address the problem of finding suitable candidates for the network
The concept of directs sales, the selling of a product or service directly to a customer, began in the 1930s during the Great Depression. The sales were generated by the proverbial door-to-door salesman. After a buy, the salesman would ask the customer for referrals of their friends and family to contact next. This was the early form of referral marketing.
A great deal of time and expense is involved in finding just the right referrals, even when using a lead generation company. Dillard set out to develop a more effective and cost-efficient process. He decided that in order to attract the right referral prospects, he needed to offer a low cost product that appealed specifically to this targeted audience. Instead of just seeking referrals, he would first seek buyers that already had an interest in what was being sold.
A target specific product draws a targeted market of buyers. In this case, Dillard successfully generates his own network of interested and qualified prospects through his targeted buyers. Cleverly, a buyer is simultaneously added to the Dillard network and receives a website to go forth to sell and enlist more buyers.
Essentially, Magnetic Sponsoring provides the information for a buyer to actually be the brand that people want to buy and become a part of, instead of having to convince people to buy into an opportunity. In effect, what Dillard purports is the establishment of a lead generation system within the sales process itself.
A sales process usually has a front end and a back end. The front end refers to the collection of buyer information that is used for back end purposes. Magnetic Sponsoring promotes the sale of upfront products that will garner front end information. This is then used for the back end purpose of building a profit generating downline. There are a number of online reviews and testimonials written about this system. In perusing them it is hard to find any criticisms of its effectiveness.
