subject: Home Textile Expo Show Innovative Marketing Channels - Home Textiles Show, Show - Household Products [print this page]
From China Textile Industry Association, China International Trade Promotion Council of Textile Industry Branch, China Household Textile Industry Association, Messe Frankfurt (HK) Limited jointly hosted the 15th session of China International Home Textiles And Accessories Fair will be held 25-27 August 2009 at the Shanghai New International Exhibition Centre.
Expo exhibition area of 103,500 square meters, a total of nine into Hall Bedclothes Area, upholstery fabric area, non-textile areas, curtains area, indoor decoration area, designer Sharon area, overseas exhibition area, down and related products exhibition, exhibition and other towels. From China, Italy, France, Germany, Britain, Spain, the United States, Australia, Japan, Korea, Austria, Turkey, Portugal, Israel, Hong Kong and China Taiwan and other 24 countries and regions, 872 exhibitors will be at this stage a Field Textile Brand of the feast, of which 717 domestic, 155 overseas, overseas exhibitors increased by 12% area of contrarian.
Finance Crisis "China advantage"
The spread of financial turmoil led to Europe and the United States textile market sagging consumption, consumer demand, turning to inexpensive Chinese products. This is not only for China's textile enterprises greater trade opportunities, China's textile consumer market is also able to highlight the enormous potential. Many were the "China Textile Brand" and "China Famous Brand" enterprises to actively participate in current textile exhibition, Vico, Menglan, Anna Rich, rollei, Fontane, dinosaurs, Vosges, Tianxiang Down, joy, and tamarisk, willow bridge, Barbados and many other well-known Bedding Brand; Huaertai, Daly, Changhua, Ao Tansi, and heart, the public Hua, special resistance, and other famous source Zhicheng Cloth , Curtains enterprises also have exhibitors; Haining, Yuhang, Nantong, Shaoxing, Tongxiang, Pujiang, Jiande industrial clusters will be the overall appearance Home Textiles Show, the industry presents a wonderful tour, with "Made in China" to create the "China opportunity . "
Overseas renowned enterprises to actively seize the Chinese market
As Asia's biggest and most influential professional exhibition home textiles, home textiles show a financial crisis at home and abroad textile enterprises to expand their channel of choice for the Chinese market, foreign textile enterprises in China on textile development and show great concern. Major export markets in Europe and the United States affected by the financial crisis situation, the Chinese textile huge potential consumer market has attracted more international brands to enter the Chinese market.
Germany, Turkey, Korea, Pakistan, China Taiwan will be the national / regional pavilions of the unified image of the debut show. Bedding brand LenzingAG (Austria), Advansa (Germany), Woolmark (Australia), Kuan'sLiving (Italy), KAS (Australia) andB.Sousa (Spain). Curtains well-known enterprises Lily'sDeco (Australia), Recron (Malaysia) and Benetex (South Korea). Decorative cloth known enterprises: Novatex (Italy), DicitexDeco (India), Culp (United States) Richloom (United States) will bring their latest products and domestic exhibitors compete against. Construction of three-dimensional extension of the theme exhibition
From individual products to integrated home textiles, from product-oriented way of life led to the current Home Textiles Show will focus on creating an extension of the theme exhibition "big textile" concept and elements in China and overseas inspired interpretation of the collision in the textile culture of ideas.
Intangible Cultural Heritage of China home textile exhibition
Home Textiles Show, as the current one bright spot, the first launch of the Intangible Cultural Heritage of China home textile exhibition will undoubtedly make eye stroke. 600 square meters of exhibition area will focus on displaying Tibetan Thangka, Gu embroidery, Suzhou embroidery, Hunan embroidery and Guangdong embroidery, Shu embroidery, Miaoxiu (Thunder Mountain Miaoxiu, Huaxi Miaoxiu, Jianhe Miaoxiu), Nantong Blue Printing Fabric printing and dyeing techniques, Miao batik art, Bai tie-dye techniques, aquarium horsetail embroidery, tapestry techniques such as deep Zhuang folk arts. People through inheritance to reproduce the original King of folk crafts to the general audience of non-material cultural heritage heritage of outstanding achievements. Organizers hope to take this platform to a non-material cultural heritage of industrialization, a new life find a way out, but also open up new ideas for innovative textile design.
