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subject: Booming Consumer Electronics Market Wealth To Enhance The Shopping Environment And Service - Gome, [print this page]


National Day Golden Week booming consumer electronics market and wealth to enhance the shopping environment and service level

Generally lower prices, shopping environment and service levels, save 5%? 10% of the flow of Guangzhou, Shenzhen's local high-end consumers.

From major mall was informed that the National Day Golden Week, the appliance

Marketplace All showed images of booming wealth. "11" during the manufacturers and merchants together a benefit dinner is served to consumers, high-end

TV Prices generally, "diving" 30%? 40%

Mobile Digital products, home appliances and other category of goods as low as two more off sale.

States United States Store "crazy" opening 10 1st, Gome stores opened new session, with its generous

Promotions Attracted the attention of the public, setting

Sell Amount of more than 2000 million success.

Gome "11" period for the consumer to prepare a sumptuous feast shopping. In general none other, based on country-US joint manufacturers come up with additional gifts, the site for the store "shopping carnival" activities of the country for consumers to experience the unprecedented U.S. shopping spree of fun.

High-end products to enhance sales Annual National Day Golden Week will be in the high-end consumer products, a breakthrough, 2005's promotion has brought satisfactory results: flat-panel TV prices generally lower than 30% of early, large household appliances such as refrigerator,

Washing machine So prices have reduced; plus shopping environment and service levels, before the flow of Guangzhou, Shenzhen, about 5% -10% of the high-end consumers to save. Jiangmen country to the United States, for example, although the high-end flat-panel TV sales at less than regular TV, but because of the higher unit price, sales of color TV sets accounted for more than 55% of total sales, total sales also accounted for more than 3 percent and, in several large

Home appliance chain Enterprises to enter the Jiangmen before the flat panel TV sales accounted for only about 2 percent of the total.

Digital products become new growth points

05 during the National Day of digital products into a new profit growth point. During the National Day, the home appliance supermarkets ample supply, especially in the market selling

Sony Canon, Casio, and other mainstream

Brand And best-selling model, accounting for 50% -80% of the shelf. Most of these first-line branding business in our city presented the camera bag, battery pack, camera bags, tripod, 128M value gift cards, there are variety of special machines for sale heavy volume; to seize business opportunities in hot travel during the National Day, the National United States also introduced a test-site machine service professional. Activities in these promotions, "stimulus", the most

Shopping Digital product sales are 10% of the total degree of between -20% compared to 2004 increased over the same period, of which 500 million pixel digital camera, 3x optical zoom, the price is about 1500 yuan / most good marketing;

Digital Camera 80 million pixels, the price is about 4,000 yuan / Department of the best seller.

However, several major urban areas in Jiangmen

Computer Town, the reporter saw the original concurrently

Digital Cameras The businesses in this area is gradually shrinking the business, continued

Operate

The business did so mainly second-tier brands. Xiangjiang Computer City, a business told reporters: "We did not dare to sell Canon, and the Port Road stores are sold at cost capital, but we are not, so I had to settle for some domestic brands."

by:gaga




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