subject: Customizable Shopping Cart Software Methods To Improve Conversion [print this page] Customizable Shopping Cart Software Methods To Improve Conversion
A reliable, feature laden and easy-to-use customizable shopping cart software allows users to alter the placement of template elements in order to change the feel of a web page. That said, quite a few merchants go over the top and forgo the actual functionality of these important elements.
The On Page Search Box
The shopping cart software on page Search Box is one of the page elements that is usually not given enough prominence. Some merchants even opt to leave it out of their web sites, obviously ignorant to its importance.
Truth be told, this element plays a pivotal part in keeping visitors at a site while helping reduce a site's bounce rate.
A search box is like a lifeline or a second chance to help visitors find what they are looking for while at a site. So placing this element near eye level on a page is very important.
Popular Products
When people find it hard to make their minds up about what to buy, there are a couple of things they do to help them out. They get suggestions from friends or they have a look at what others are buying.
On a store page, the Popular Products feature tells visitors what products are most often bought at the store. This gives visitors a sense of confidence about buying the very same product.
As with the Search Box, make sure visitors can easily view this feature.
New Products
Not everyone likes to buy what others have bought. Some people like to have the very latest products in the market. This is true when it comes to those who follow fashion and tech geeks. Only the latest trends or the latest gadgets will do.
To address these customers, it is important to feature at least a few of your store's latest products in the top fold of the landing page and have a specific category for New Products available as well. Make sure the word NEW or Latest stands out.
Final Word
When deciding where to place page elements, try to put yourself in the shoes of your visitors. Remember that even in a niche market, there are many different customer personalities. You cannot specifically target them all. Instead, try to make use of page elements available with your customizable shopping cart software that would appeal to a broader customer base.
