subject: Sniper Giants: 9 Hang Pump Asymmetric Competitive Strategy (figure) - 9 Constant, Heat Pump - Hvac [print this page] Editor's Note March 16, 2008, Aesthetic Start the "air to" family central hot
Aquatic Products Market Sell The "hot action", that will be the world's fourth-generation water heater?? "Air can" beat the direction of technology-based, high-speed impact of domestic central heating market. September 17, to air conditioning industry, one of known Gree announced steps towards diversification of the pace of overall intercept
Air to water heater Production, and related products began in the special channel Distribution Sales.
Yang Heng Heat 9 Total (HC Network HVAC distribution map)
2008 Air to water heater industry, the biggest news, than beauty, Gree air-conditioning giant has two high-profile announcement into the air to the central water heater industry. For a while, "crying wolf" the industry press, industry buzzwords, have been market-leading small and medium enterprises to where and how an already difficult market for living space to become hot topic. Inevitably, a giants with civilian life and death fight in the market, a sector of air to the "snake like battle" began staging opera.
Year later, we found that in the United States, the Gree brand giants such as pressure and
Financial Attack of the storm, some small, technically backward, poor distribution channels for small heat pump to quit the market; also some to OEM,
Project More difficult for heat pump-based direct sales company started, but there are a number of cutting-edge brand identity nine contrarian rapid growth, described as "a few happy tears See." With the healthy development of the industry's vision of how the giants duel with a civilian doubts, we entered nine Guangzhou Heng
New Energy Limited. Sitting in front of the stage Yang Shaoping general manager of the office, several of the military magazine impressively in the head, readily took one, in which the asymmetric war paint on the red bar, you can guess we are 9 total certainly Yang Heng carefully read before. Associate
Heat pump water heater Small and Medium Enterprises and beauty industry and other "big" competition, this is not exactly an "asymmetric war" you, appears to nine major brands with constant competition has certainly done enough "homework", we and the general Yang topics from "asymmetric war" talk.
Asymmetric war is simply the difference between the disparity of the war power, it is a war there since the beginning of the type of "asymmetric war" to include the concept of war goals, means of combat, warfare, combat effectiveness, operational aspects of the subject and the battle space "asymmetry." Their guns and cannons on the knives and spears, aircraft and artillery on millet plus rifles are asymmetric warfare, in recent years, the United States and the war in Iraq, Israel and Hamas are also included in this category. Foreign war is not pan-David and Goliath "asymmetric war" wars, but to win as asymmetric warfare, unconventional means must be used.
Market competition is a war without guns, to win a non-symmetric competition, must adopt a competitive strategy and unconventional means. Yang Heng total to nine non-symmetric competitive strategy summarized as two words: "Quick, change, strange, quasi."
1, fast. We often say " , fast fish eat slow fish", "fish" to avoid being eaten, the only way is to become Kuaiyu. The development of the enterprise in 2009, Guangzhou has developed extraordinary nine constant development of "corner overtaking" strategy, on the one hand, Shunde, invested heavily in Marriage Institute of Technology to create the industry's strongest R & D and production platform, one hand firmly at home and abroad
Marketing Team and channel construction, in the context of the financial crisis means to take such a development is to highlight the "fast" character. Fast not only in the development of investment in other areas, such as market responsiveness, customer service, speed, product updates, speed, and many also have to with the "fast" Adaptation.
2, variable. There is an animal called the "Chameleon", which almost no offensive capability, but according to the surrounding
Environment Of the color adjustment of the color of the skin, this alone, thousands of years in the brutal elimination of species competition, has multiplied since. Chess no fixed type, water has no fixed form. Air to water heaters in China is still a new thing, the national standard has not yet issued, the industry's development is far from clear, small and medium enterprises to survive the heat pump must have the ability to adapt to the environment. Training to adapt to different market conditions and changing market demands the ability to create a core of nine permanent primary means of competitiveness. The company will train the core business philosophy, management process reengineering, training, incentives to upgrade many aspects to the resilience of business.
3, odd. Ancient Chinese Art of War stresses "soldiers line of deception" from the perspective of the modern enterprise management consideration is the "innovation management" and "Creative Marketing." Compared with larger enterprises, we need advertising and promotion, investment and personnel aspects of large-scale investment may not be a positive breakthrough, but we can use our brains, in product innovation, marketing, event marketing, and so make a fuss, gimmicks and severance Jones, surprise attack .
4, standard. Recently, a hit TV series "My brother called Shun Liu," the story of a shooting has the uncanny ability of soldiers and the story of his sniper rifle. Attack, called for military precision shooting, it contains one of two concepts of distance, and second, high precision, due to close the mouths lethal deterrent in the war opponents often play the role of modern missiles and other weapons are also evolving from attacks come. We are subject to limited resources of SMEs, improve the efficiency of resource utilization is the key, and to improve the efficiency of resource use reasonable means of targeted selection is the key. Since we can not implement "carpet bombing" can only aim at the target, precision strike.
Fast changing, odd, accurate and constant heat pump can be said on how the nine industry "giants" and the perception of competition concluded it to Young Group Chief executives from large refrigeration to the heat pump business head of experience, his experience should be able to pump for the majority of small and medium sized companies for the development of valuable advice.
From China Development Law, the new products faster and faster growth, short life cycle, more and more fierce market competition. Although heat pump is a new business, but the next 3-5 years of industry reshuffle is inevitable, "as the struggle between a snake" is also a must, and we look for the heat pump industry continues to bring dynamic small and medium enterprises thrive heat pump, be the last winner.
