subject: Quanzhou More Shoe Brands To Enter The Youth Market [print this page] Attention has always been not too young consumer market smoke Masamori shoes, Quanzhou many shoe brands are launched to the market charge. Not long ago, the trade rumors sports shoes manufacturers 36 once to enter the youth sports shoe market; recently, Quanzhou to help the two children's shoes brand board, seven wave-hui, it has been officially announced to be extended into the young field.
The two brands and seven wave Teng-hui to help manufacturing enterprises to help Fujian Nanan Bo Teng-hui shoes Shoes Co. Ltd and were signed Olympic champion Liu Xuan and Super Girl Li Yuchun, youth sports and leisure equipment to enter the market. Helping to build China Dengti the first brand of youth sports, has announced the seven wave-hui of Chinese youth sports equipment to build the first brand.
Quanzhou another company dog shoes (China) Co., Ltd. General Manager Zheng-Rong Huang had said the store began its business this year to try and bring gradually to the stationery products such as accessories and backpacks extension. Children's shoes Sporting Goods Co., Ltd. started business Fick planning to expand campus sports equipment. This could also be a signal into the youth market. Competition very strong smell of gunpowder.
Gang Deng, general manager Hou Jingguo that from fifth grade to middle school youth sports and leisure equipment market, is an adult leisure companies neglected, in the children's shoes production scale, market share, brand awareness raised to a certain degree of maturity , the youth market has become an extension of children's shoes brand is an important node back. Vice President Jin-Long Chen Bo-hui also believes that children 8 to 16-year-old market, who has long been Jinjiang Cheng neglected areas of the brand sports shoes. As market competition intensifies, young children's shoes children's shoes market started to become a brand new market growth, not to mention, the brand sports shoes than adults, children, young brand to brand extension easier.
"This is our target market to adjust to the young people from the children an extension of the consumer." Houjing Guo explained. This reporter learned that, after the Ottoman help Teng, Xia and other cartoon characters flicker is about 0-8 years old children, the child market-oriented. Marketing Assistant to help Deng Cong-Ming Huang said, the construction of its store network is the future goal, but now not the time.
Jinlong said that, with most shoes with cartoon characters mainly business is different wave-hui seven years ago will be their brand positioning in the youth market, and success to its own brand clothing and sports accessories to extend young people. "In 2005, we have young people from children's shoes sports and leisure equipment to extend the program, then our plan is 5 years, now appears not, an extension of a very successful market." He also said the next few years Monopoly stores will gradually replace the traditional form of channel form.
This reporter learned that young people of this consumer group is different from the psychological growth of children, therefore, companies from brand to product design should be corresponding changes in market operations are not the original of which a pattern can be used.
Planners Chen Shuqing analysis, the current youth sports shoe market is like 67 years ago, like adult sports shoe market, has entered the era of brand. From kindergarten to junior high school, young people are in rapid physical and psychological, changing the growth stage of their image, style preferences, as well as foot and product requirements, it will constantly change with age, which makes the entire juvenile children's market from the child, the child to the big boy, need to distinguish between different brand. Sports and leisure equipment to the youth market, and it is a good business opportunity to develop its own brand.
Industry experts believe that every product category, go through into phase growth, maturation and saturation. A saturation level of market entry phase, the natural to the new group or new segments of the consumer market, and earning profits in order to open up more space. Youth sports and leisure equipment market is highly competitive children's market cartoon brand enterprises to expand the case of a natural extension of the new space.
It is reported that international brands Nike and Adidas also have their own young student market, but they are a mature adult market extension.
