subject: Important Search Engine Optimisation Tips To Help Improve Your Website Rankings [print this page] Important Search Engine Optimisation Tips To Help Improve Your Website Rankings
A lot of businesses are curious as to exactly what SEO is. SEO stands for search engine optimisation, which can make or break your business. We will assume you don't have a website or domain yet. Your domain name should be easy to remember and short and snappy. If you can avoid doing so, try not to put hyphens in the name. Including keywords in your domain is a top recommendation. Once you have your new domain name you will want a website. Your product or service will largely dictate the layout of your website. Google simply loves blogs and current content at present, so it is well worth taking advantage of. Having a blog on your website is good because it has content that changes regularly. That once again puts more weighting on your domain. If you are planning on utilising a CMS, make sure you pick one that is search engine friendly. Some can be done easily such as Drupal, which allows for many SEO customisations to be employed. Be aware of using meta tags as they certainly don't have the kind of effect on SEO they used to. Do use them, but stick to a small amount of keywords and make sure those keywords appear on the page. Also put a meta description which should be written for human eyes as this is the text that Google displays as the extract from the site. Internal linking structure needs to be intelligent and guide people seemlessly through your website. If your primary navigation does not include links to every "key" page you should add some secondary navigation to the page footer. Be wary of using Flash- and if you do, ensure hard links are present to compensate. Alternatively there may be content you don't want people to see- use a robots.txt file to solve this: User-agent: *
Disallow: / This tells spiders not to list certain pages, folders and documents. These are just some of the techniques used to help SEO websites. Best of luck!
