subject: Zhoushan Seafood Was Difficult Only By The Old New Passenger Tickets - Tdmoip Manufacturer [print this page] "Zhoushan attractions not only many more incredible seafood varieties, tasted the incredible." This is the third of China's Zhoushan Seafood Festival Food Culture Week in Shanghai heard most of the sentence.
Zhoushan seafood in Shanghai King-old business cards
In the eyes of Zhoushan, the seafood house is already a golden card, however, suffer from the publicity of the past behind, Zhoushan seafood promotion in overseas markets has lagged behind the Xiangshan seafood. Ding-food industry on the heroin chain's executive chef Jane Hao Qiang told reporters that they do seafood since the business began a few years ago, they have preconceived mind, Xiangshan, where seafood is good, of course, Zhoushan seafood is in the scope of their market research within, "do not know why Zhoushan seafood will be as well known in Shanghai Xiangshan seafood."
There is a Tongchuan Lu, Putuo District, known as the "Seafood Materials City", on the whole street full of large and small seafood shop, where there is no lack of people to open the shop Zhoushan. Reporters to interview at this street, they encountered a pair of Shenjiamen brothers opened seafood shop, talking to small to know, this street has now been linked to rare brand of Zhoushan, Zhoushan seafood shop, and even if there is Xiangshan seafood as they hung Zhoushan seafood brand to sell, rather point "deceptive." For the reporters fail to understand why the brothers fell very frankly: "Zhoushan seafood in terms of publicity, or branding, have been lagging far behind the Xiangshan seafood."
Gold cards have to fine packaging
But not in Shanghai, Zhoushan seafood has been run elsewhere was no market for the seafood. The famous Jin Jiang Hotel Shanghai New Executive Chef Miss Yan Huiqin told reporters, raw seafood market in Shanghai mainly in Fujian, Dalian, Ningbo, Zhoushan, Xiangshan Shipu and other places are divided, while those from Zhoushan and Ningbo in the seafood, Shipu of contrast to fresh seafood, good quality and famous. In her hotel kitchen, large amount of seafood material, but which is not much from the Zhoushan seafood. She said that Shanghai people eat seafood like authentic, pay attention to fresh, Zhoushan seafood just have these characteristics, according to reason, Zhoushan seafood is a strong foothold in Shanghai.
Zhoushan seafood in front of the older generation of Shanghai is quite charismatic, but in the eyes of a new generation of Shanghai, Zhoushan seafood seafood seems to have been replaced by Elephant's long and short term worries. It seems, Zhoushan tourism resources in addition to publicity, but also the promotion of enhanced Zhoushan seafood about publicity, packaging the.
Zhoushan seafood brand is necessary to follow the path, but we must understand that the brand not be achieved overnight. Brand is not required once all the seafood are anxious to sell out, you can have the advantage of the seafood, such as crab, shrimp, eel, octopus, etc., or seafood products, such as dried sea yellow croaker, yellow mud snail, etc. first step a firm foothold. Perhaps you can find a breakthrough in the form of monopoly, but the "wide net" has the same effect can be increased. It is understood that Shanghai is being built and rebuilt this year, 100 supermarkets, the number of newly built in 2006 will double to 200, and into the supermarket completely fair market access system.
Zhoushan seafood sales have to some new tactics
Jane Hao strong Chef believes that the process of their co-operation with the Thousand Island Lake is a good reference. Thousand Island Lake in the acquisition process of organic fish, the first point of Chun setting up a dedicated supply for the daily needs of the telephone number of organic fish book, and then it will demand time and Chun respect to organic fish to Shanghai This helps to avoid organic fish transported to Shanghai, can not find the next home, raise the cost.
Miss Yan Huiqin believes that, in addition to the need to step up publicity efforts, the Zhoushan seafood should also be set up in Shanghai, has a sizeable number of stores. In addition, seafood preservation, and storage will increase the use of materials costs, it is necessary to strengthen the initial processing of seafood, caught up in the ice the first time after preservation, so this will not be as high quality seafood transport links elsewhere.
This is actually on the need to extend the seafood chain. The process not only to extend the early stages of their products to primary processing, but also pay attention to its further processing. Our seafood is to tell people to not only our strengths, but also to teach people how to enjoy the seafood.
Listen to the voice of the sea gear singers sing, taste the call of the seafood fresh from the sea, this time under the night lying in Shanghai Zhoushan seafood stall is an attempt to overseas markets.
Zhoushan seafood need new packaging battles on the beach, rather than the "old ticket" to board the "new passenger ship."
