subject: Not A Problem Up Slightly Adjusted Up Or Pulled Up Is A Problem - Household Appliances, Industrial [print this page] Price is now the hottest topic in home appliance market. Turns in the upstream raw materials prices under pressure from unprecedented, as the downstream of the appliance maker had a huge fare increases and giving impulse to the industry "going up" one?? Quietly test the water, waiting for the market response, nervous nervous anxiety, looked around. At the same time, the chain store in vigorously oppose the hunt, as the upper reaches of the appliance manufacturer is experiencing market share and marketing costs apportioned to the suffering, a panic in her mind, Shoushuliangduan.
Is up or not up? This is the problem. Is adjusted slightly, or continue to move up? This is a big problem.
"Up" ring,
Wuhan writer Chi Li has this book called "You'll scream with delight." For something to hype fart too large landslide tsunami appliance industry, the price rose and fell, of course shouted wantonly unbridled opportunity, described as "with price being I'll scream."
Second half of last year, there will be continuous so-called market experts pointing country, predicted the end appliance prices will rise, but to the chicken before and after the Spring Festival, the appliances have been rumors of price increases provoked much discussion. New Year's Day 2005, Siemens announced that starting from January, Siemens home appliances across the board price increase of 3% to 5%%%, Siemens refrigerator market rose for the range from 50 to 250 yuan.
1 21, Wood, president of Panasonic China Yuan Zhe in Shanghai announced that Panasonic will be raised after the Spring Festival in 2005 its production of refrigerators prices, price increases of 5%%? 10%%.
Known as "the price of butchers," said Glanz also officially announced that the large size of this year will stop all acts of simple price cuts, competition in the market focus will shift to high-tech, high-profit products.
And global resources in mainland China suppliers of air conditioning to a new survey, 46%% of respondents said they would raise the export price, the rest of the respondents said that as competition in the industry, will remain price stability. It is estimated that export prices in 2005 will increase air conditioner about a percent or so. Average household air conditioner exporter in Guangdong that export prices in 2005 will air steadily, falling prices for years after the case is expected to end.
But the recent news topics on the price of corporate communication with the industry, some companies who are not seized prices for tight-lipped about the issue, but combined with their own situation on the current prices of home appliances market, an analysis of the phenomenon. A group who said two months ago on the issue of price rise was the same chain of appliance stores to communicate across the country some of the white high-end product prices up 3%%? 5%%.
"Market value" leveraging the
Store to see from the terminal, forced by pressure from the Golden Age of Chinese New Year sales, many companies are afraid to act rashly, so prices will only thunder and no rain. Spring Festival is over, the pressure to reduce corporate sales, flew at low tide raging price war, prices in all warmer home appliances. Under the pretext of promotion at the end, the white product prices began a trial of water action. According to several appliance stores visited Beijing discovered recently, refrigerator, washing machine, air conditioner prices have gone up, in the range of between 100 yuan to several hundred dollars.
In Beijing Dazhong Electrical Appliances in the tower into the shop can be found, Panasonic, Siemens washing machine and refrigerator prices have been carried out operations, the prices of individual models, 2%%? 3%% of the rise . And Electrolux, LG, the new flight, Meiling individual models and other brands also have 100 to 200 yuan up.
Dazhong Electronics Marketing
the responsible person, this price increase is entirely the behavior of manufacturers, and merchants did not matter.
In Jinan, Siemens in various models of refrigerators, washing machines and general price increases of 3%%? 5%%, the average increase in between 50 to 250 yuan.
In Wuhan, after the Spring Festival, various home appliances prices have quietly started operations, Siemens refrigerator prices rose 100 yuan? 200, while the price of Whirlpool washing machines is also raised by 100 yuan .
In Nanjing, white goods across the board price increase of 3%%? 5%%.
In Shanghai, refrigerators, air conditioners, washing machines and white goods such as the average ex-factory price increases, which, Yongle, Suning rises 3%%? 4%%, Gome gains of 1%%? 3%%.
In Guangzhou, from Suning, Gome and the Milky Way and other City department store found, Siemens, Panasonic, Haier and Electrolux, have been raised in the New Year after the price of its products, part of the air conditioner brands quietly raise prices.
Guangzhou Su Ning said Zhou Jun, marketing manager, Panasonic and Siemens, Haier and Electrolux white goods such as first-line brand postganglionic have price increases, retail prices rose by 5%% to 10%%, is now gradually adjustment in place. However, there are a few stores in the models in price promotions, with a price tag to more than 2300 yuan a certain brand of automatic washing machines are now sold only 1,998 yuan, the store's promoters, said the shipment of inventory, so prices do not adjust, but lower shipment of purchase prices rose. A certain brand sells for more than 1,200 yuan last year, air conditioning, and now the price has reached more than 1,600 yuan, up a full 30%%. But also in the entire store Suning and Gome, the price of less than 1,000 yuan only 23 air-conditioned models only, but this time last year, almost every brand has an air conditioning unit at about 1,000 yuan.
