subject: Confrontation Between Chinese And Foreign Automobile Audio And Video A Two-staged Show Enter The [print this page] Beijing International Automotive Exhibition in Beijing China International Exhibition Center (Tianzhu) New Museum and the China International Exhibition Centre (Jing Zhuang) old museum opened at the same. Old as the automobile parts exhibition hall this year preached somewhat deserted. Back a once Beijing, Shanghai auto show has dozens of auto parts Pavilion exhibitors of popular video situation, and now only remain in the memories of fans.
Auto China over the past years, car audio and video market, already have a "fever" signs. After these years of competition and shuffle, in last year's Shanghai auto show car audio industry, the only place in the Huayang, Kenwood, a good helper and a handful of exhibitors, which is a good helper and the Pacific Automotive Network co-operation in the media area engage in a little booth, it seems that some kind of signal transmission, this year's Beijing auto show is no doubt that the signal showing off, leaving only the Japanese Alpine brand and national brand in the auto show in Huayang adhere, as China's car ownership rising volume of international brands and national brands Huayang Alpine will be doomed to be staged in the Chinese market in a royal battle.
Is the industry's decline? Or out of the market?
The financial crisis, the haze gradually dispersed, the automotive industry began to pick up in April, why the rage of the car audio industry has become really so depressed? It was a bit puzzled.
Fact that the financial crisis in 2009, China's auto market has maintained strong growth momentum, according to the National Bureau of Statistics recently released data show that the end of 2009, private car ownership in the country to 26.05 million, 33.8% increase over the previous year. "The People's Republic of China 2009 National Economic and Social Development Statistics Bulletin" shows the end of 2009, the national civilian vehicle population reached 76.19 million, up 17.8% over the previous year, including civilian cars was 31.36 million, an increase of 28.6%.
China's huge auto market, China's GDP and GNI along with steady improvement, the Chinese market will undoubtedly be many auto parts manufacturers in the eyes of a giant cake. Some people have lamented that after the Shanghai auto show, "This is the car audio industry's decline." But why, if indeed the decline of the industry will occur this year show two-horse race? Since there is no decline of the industry, it shows that in the fierce competition in the survival of the fittest, loser eliminated the role of law is occurring, only the real strong in this market in order to survive well.
Two tiger mountain, is war or peace?
Alpine as an international brand with a long history and abundant strength. 1967 by Alpine Electronics and Motorola established a joint venture, "Alps Motorola Corporation," Alpine's predecessor was established. In 1978 the company changed its name to Alpine Electronics Co., Ltd., to provide the original Honda car accessory products and service. 1993, high-precision GPS car navigation systems market. Meanwhile, Alpine was the first production car audio products in China, foreign brands. Today it stands opposite Huayang, I believe we all know little about.
2001 Huayang established in Multimedia Electronics Co., Ltd., the main do board CD/MP3/VCD consoles. In 2002, Huayang General Electric Co., Ltd. was founded and began development of the host car DVD and TFT LCD screen and other products. In 2004, car DVD and LCD screen from the form of audio and video playback system to the market. December 2004, Allinone global availability of products. August 2007, Huayang General 5 products electronic products sold in the U.S. market among the top 10 list.
Two very different companies in history, and now stood on the same starting line, whether the results of this is rational?
Alpine 2006 "Blackbird" portable navigation system in North America, the same year, invested heavily C'sLab Alpine Software Co., Ltd., developed a new generation of mobile media center "X07", after the introduction of new products no longer seem to fall into a bottleneck, have begun to drift out of mainstream consumer groups in China. It is undeniable that by virtue of the Alpine brand in itself influence the subsequent period has been maintained world-class brand's image, but to the consumers had a "only a distance, can not fondle the" feelings.
