subject: What The Heck Is A New Media Manager!?!? And Why Would I Profit From Having One? [print this page] What The Heck Is A New Media Manager!?!? And Why Would I Profit From Having One?
Are you a business owner or professional that has been trying to figure out ways to increase your leads and sales using methods other than traditional forms of media? Have you been introduced to what is known as "new media" marketing on sites like Twitter, Facebook, and blogs?
Do you have the time to learn how to use these platforms and implement the proper strategies to grow your business withthese forms of new media?
You are certainly not alone! Business owners across the globe are pulling their hair out trying to devise strategies to attract and retain clients in our constantly changing economy. Gone are the days of putting a space ad in the phonebook or the newspaper and expecting to hit profit goals.
However there are several key problems that a business faces when taking the plunge toward marketing using new media. In this article, I'm going to show you these issues and how you can avoid them by simply having an experience new media manager (NMM) on your team.
How do you find where your ideal prospect is?
There are a multitude of new media sites that are being used to attract prospects. But which ones do you use to find the person who is best suited for your product and/or service? You could literally spend tens of thousands of dollars and countless man hours putting together a marketing plan for a site that simply will never produce leads or sales to your company.
Having a NMM that can work with you to understand who your prospect is and knows exactly where that person hangs out online is invaluable. Your new media manager should be an experienced business owner themselves with both offline and online marketing experience so that he/she can develop a strategic online marketing plan that best suits your business.
How do you generate leads and sales?
The reason that people refer to this as new media is twofold. The first is obvious - it's a new media platform. The second is that the traditional principals of direct response marketing don't work in this environment, meaning an entirely new way of advertising is needed on this platform.
Here's where most businesses that try to enter this arena without a new media manager fail. They try to take all the elements they would use in a direct mail piece or a space ad and put that into these forums. A good NMM will know exactly how to develop the type of content that generates leads and converts them into sales in this environment.
How do I make time to do all this?
If you are a fortune 500 company, this question doesn't really apply...but for the small to medium sized business owner or professional who's plate is already full, trying to find the time necessary to make this form of marketing work is a daunting task that deters many of them from trying.
And of course the idea of bringing another person on staff to handle this is not alway appealing either. You can avoid all of these hassles by hiring an outside firm as your new media manager. They can do all the work from setup to maintenance to content creation all for less than the cost of salary and benefits for an employee.
