subject: Effective Online Marketing - Getting Found By The Search Engines [print this page] The most important element of any effective online marketing business is the traffic. If you are able to drive targeted traffic you have a great chance of finding success.
To build an effective online marketing strategy you need to have a place to send your traffic. So if you have a website or landing page, you want this to rank well in the search engines. To rank well you need keyword rich content.
To find my keywords I use the Google keyword tool. I type in a general phrase from my niche and look for the similar phrases that have good search volume and low competition. If I have one website, I will create multiple pages optimized for the keywords I find. If I use landing pages then I will create multiple landing page sites optimized for each keyword phrase.
The second part of my internet marketing strategy is creating videos and articles for the same keyword phrases. I can then post these on the major sites like YouTube and link them to my own site or landing page. This is called back linking and makes the search engines give you an even better rank.
To build a really effective online marketing plan, you will want to utilise social media. Create accounts on the major sites (Twitter, Facebook, MySpace) and build a nice profile telling everyone about yourself and what you do (put up pictures as well). Once all this is done you can start adding friends. It will take a long time but will be good for your web business' success. You will want about 5,000 friends for each account.
Don't worry about branding yourself or creating videos and articles. It will definately seem hard at first but a lot of what creating your own business is about is pushing your comfort boundaries and trying new things. The more you do the more confident you become and that really comes across when you write articles and create videos. Don't be afraid to reach out to people over social media as well. Effective online marketing is about creating relationships and turning yourself into the "go to guy".
Online marketing is all about branding yourself. Don't forget to connect with people in your marketplace. You need to establish yourself as an authority in your niche. That's when people start following you and using your advice.
