subject: Benefits of Adding a Video to Your Website [print this page] Benefits of Adding a Video to Your Website
Success of your online venture largely depends on the way you present your brand, your products and your services to your site visitors. Having a website rich with quality content is a proven key for getting more visitors and generating leads. Adding a video to your website pages comes with numerous benefits. Besides improving your ranking on the major Internet search engines, video has the power to capture the attention of your potential customers and interest them in further exploring the content on your site. This makes online video one of the most effective tools to market your business online as there is no better way to engage viewers and create more page views. If your competition still did not discover the business enhancing power of web video, this can be your chance to gain a competitive edge.
Promoting your product with web video allows you to educate potential customers about the product you are offering, and advertise your advantages. One of the most important benefits of online video is that it increases the sticky" factor of your website. It is the average time that visitors are spending on your site, and one of the factors that search engines consider when indexing your website.
A high quality web video demonstrates the professionalism of your company, it can represent your company's values, enhance brand awareness, and inform your site visitors about your product/service offerings. Professional video production services don't have to cost thousands of dollars. See the example of an amazing and affordable high quality video that can take your business to the higher level.
When it comes to video SEO, there are several rules to follow. Videos can not be indexed by the search engines, it is the title, description and keywords surrounding them that search engines can read and determine the content of your video. Title, tags and description should always contain your main keywords. Placing a transcript of a video in its description is also a good way to improve video SEO, giving the spiders relevant information to crawl. This also gives you one more place to use your keywords. Links from highly ranked sites relevant to your video content can greatly contribute to the video SEO.
For hosting of your videos you have two options to choose from. The first option is to host your videos for free on sites, such as YouTube, and easily copy the link to place your video into your website. The second option is to host your video on your website which allows you to determine the right pages to embed your video in, you can decide on the content surrounding it, and ensure the high quality of the end product.
