subject: Articles about Using Social Media as a Marketing Tool – Three Massive Keys to Profits [print this page] Articles about Using Social Media as a Marketing Tool Three Massive Keys to Profits
Many articles about using social media as a marketing tool miss the point. There are differences in the social media sales market that do not apply to the other marketing strategies. Are you trying to use the same sales techniques as your other campaign types? There several keys that will lead you to success in the social media arenas if you follow them closely.
These keys will lead you to massive profits from social media marketing.
1) Soft Sell- This is a special type of sales funnel you will be building. Never, and I mean never, hard sell in this system. You can offer interesting and informative articles and videos about your industry, but never make a sales pitch to your social media contacts. Share your work in a way that impresses upon them the fun and excitement you have while doing the work. They will be more interested in reading the article or watching the video if you are not trying to take their money up front. You never want to be viewed as a spammer because they will shut you out very quickly.
2) Relationships- Take the time to build relationships. Most articles about using social media as a marketing tool never mention that you are in a social environment. Take the time to learn a little about those who you are connected with and engage them in conversation or idea sharing. Remember that anyone can find and view your profiles, so keep it clean. You are going to be judged by what you put on your site, so be sure to focus on that first impression when you add content.
3) Follow up- Interaction is the key to building friendships on line. Friends need us as a sounding board sometimes. If they ask for your feedback, be there for them. If they have questions, find out the right answer and help them if you can. Also, the best way to keep a friend is to keep your word. If you say you will give them information, do it. By being responsive and engaging, you will become part of their world and they will think of you when they have a problem that you have the solution to.
The realities of this marketing style are not always covered by other articles about using social media as a marketing tool. You have to follow the principles above to assure your effectiveness. If you learn to soft sell, build relationships first, and follow up with your contacts you will do very well. This only scratches the surface of all the marketing techniques that can bring you massive profits from marketing the social sites. Take the time to learn what you can do to succeed here. Finding a good marketing and mentoring group, that can keep you focused, will be of benefit to you as well.
