subject: Selecting the right hosting provider will boost your SEO results [print this page] Selecting the right hosting provider will boost your SEO results
The way a host server handles your web site is crucial, as their actions will vastly influence how your online business will perform. If the published content is fresh and attractive, your web site or blog can be successful, but if the text is not original or uninteresting, you will generate little revenue. In other words, the success of your portal will depend on the number of users you can attract.
The best way to attract a steady audience to your blog or web site is still through search engine optimization (SEO). Increasing visibility and raising your blog or site's popularity will not only keep your readers loyal, but will also attract new fans.
The idea of developing a web site is easy, finding a reputable and reliable hosting provider with services that are beneficial to you, not so much. Even if you have excellent SEO consultants working for you, if the web host is wrong, or does not deliver on its promises, you will not receive a respectable amount of traffic to your site. Without a growing audience, it will be tough to stand out from your competitors.
Many factors have to be taken into account when starting a new site, or if you are thinking about working in the SEO industry. Hopefully, the following information can shed some light on those aspects.
Determine Your Geo-market
Most web sites have no difficulty generating traffic, except that their audience may not always be the right one. They spend a fortune on bandwidth expenses, and have millions of page views, yet hardly anyone is buying their products or services, simply because these visitors are either not interested in the merchandize, or they randomly clicked on a link. As we all know, very little income is generated from random ad clicks.
With a suitable hosting company, located in the right country, you can truly jumpstart your web site and trigger an abundance of traffic. When looking for a web host you will have to decide on the country you want to do business with. Once that has been determined, it will be much easier to geo-tag by state, region, county and even city.
Countless online hosting groups have their servers in the United States, which is an advantage to those web site owners and bloggers who want to sell their products and services to American citizens. This may cause a bit of a dilemma for merchants, from Brazil, Denmark, Germany, Spain, and other non- English speaking countries, whose sites are in their native language. With their country's top level domain, such as .br, .dk, .de,.es, etc. in their name, they may be encountering difficulties attracting foreign shoppers and top search engines. Google, for instance, may miss them, because they concentrate on US-based servers, and because the search engine may assume that the owners of the sites are not targeting people living in the US. Consequently, websites using non-US based web servers will have to upgrade their SEO strategy if they want to succeed in English speaking nations.
Signing up with US-based servers is also recommended if you want your pages to load faster. European servers, for instance, have a longer page load time than those located in the US.
Select original IPAddresses
Never underestimate the importance of an original IP address, or the role it plays in your SEO campaign! IP addresses have to be unique, because if they have been used by another site owner, you may be in trouble. As long as this previous web site was reputable and had a good reputation, you will do just fine, but if the opposite is true, and the previous site owner was involved in illegal activities such as phishing or spam, the top search engines will not grant you high rankings. If they are really displeased, they may even ban your site from their index listings until you can prove to them that you are not the first site owner, and that your business is legal in every possible way.
Find NetworkNeighborhoods
Network neighborhoods are on their way out the door, but until they actually are redundant, it may be best to still take them into consideration when reviewing your SEO options.
Like in real life, where you want to live in a safe and clean neighborhood, you also want your web site to settle in an Internet location free from crime and indecent activities. Avoid IP addresses connected to indecent sites, or bracketed by such sites, as they will, without a doubt, affect your web site and blog results. We also know that, because of these IP addresses, you can also be banned from search engine index listings.
Although it would be nice to pick your own online neighborhood, that freedom does not exist and you never know in advance who your cyber neighbors will be. Nevertheless, signing up with a reputable hosting company that does not tolerate hackers and spammers can ensure some safety for your site. If you do not trust anyone, you can always do your own research, and obtain your dedicated IP addresses yourself.
Check ServiceReputation
Well chosen IP addresses and decent network neighborhoods will help in the promotion of any web site and blogs. However, selecting a top-notch web hosting company with an excellent track record of dealing promptly with infractions is even more important. Do not underestimate the value of a great reputation, because if you go with a company that knowingly work with hackers, spammers and phishers, your web site or blog will suffer.
The best way to prevent falling victim to unscrupulous hosting companies is to read as many online reviews and opinions as possible. There are lots of them out there on the Internet, and each one of them will give you information that will help you form an objective opinion about a certain hosting company. As proven many time before, an expensive service company does not always deliver the best performance.
Recommendations from knowledgeable and trusted sources are also a good method of finding the right hosting service.
These are the most essential factors to consider when choosing the best possible hosting provider to help you with your Search Engine Optimization efforts. Follow them and you will soon see that your investigative work paid off. Being cautious has never hurt anyone. On the contrary; finding the right hosting company can only be beneficial to your website or blog, as well as to the company you are trying to promote.
