subject: The Benefits Of Integrating With Your Esp [print this page] Abandoned shopping cart emails are the best way to reconnect with lost customers. In order to build a solid remarketing program, it is essential to focus on integrating a shopping cart recovery programs with the email service provider. The purpose is to attract customers to return to their shopping cart and recover lost sales. This is possible in real time response through shopping cart recovery solutions. Emails through these remarketing programs help achieve returns that are hundreds of times greater than standard emails.
Shopping cart emails need to contain the perfect mix of relevance and timeliness in order to effectively recover cart sales. Besides, these recovery programs are most important since lost customers actually represent an online merchant"s best prospects. The chances of them reading the email are high, which is why they ought to be relevant and engaging. In order to remarket a product successfully, it is essential to include incentives to bring back customers to their abandoned shopping cart.
Shopping cart recovery programs enable online merchants to automatically send follow up emails that include product upsell and even coupons, which are effective ways of reducing the abandonment rate. It is also possible to create an effective opt-in strategy and capture email addresses that can be used in future to send free newsletters, early bird specials, announce contests, and more. Automating the entire email sequence also helps to control labor costs.
Integrating the shopping cart program allows merchants to automate payment confirmation emails, which serves as a receipt of purchase after an online transaction. It also helps to alert customers about shipping information. Merchants have the option to create personalized emails to customers or use templates. The added benefit of integrating email with the shopping cart is the ability to focus on customer service without the use of any hard selling tactics, which is an effective way to recover sales and remarket products.
The rate of shopping cart abandonment is effectively reduced through email integration which ensures that every mail reaches the customer"s inbox. In addition, email integration makes it easier to track campaign performance. It is important for online merchants to respond to customers who abandon their shopping carts within a short span of five to ten minutes. Email integration with an auto responder system ensures that the message reaches out to the lost customer without getting lost as spam. This is turn helps to create profitable customer relationships for an online merchant.
