subject: 7 Book Marketing Techniques for All Time [print this page] 7 Book Marketing Techniques for All Time 7 Book Marketing Techniques for All Time
How should one define victory in self-publishing? Authors have mixed reasons why they decide to self-publish. More often than not, a part of the pie chose this type of publishing because they want the world to read a piece of their mind. There are also others who want to make funds out of their writing, while the rest simply want to get their names published. The reasons for self-publishing are broad and varied.
Self-publishing involves monetary investment. That's the cause why the same kind of consideration and significance should be given when you finally get your book out in the market as what you had given during the writing and publishing phase because monetary victory in self-publishing is accompanied by risk, strategies, and sustainable development plans. Being able to publish your book is definitely not the end of your work as a self-published author.
Either two things occur in marketing: failure or success. With the fast development of technology and the Internet, the art of marketing has become far more difficult than it was. Here are fundamental and efficient marketing guidelines that go beyond time and trend.
Take time in getting to know your market. Flourishing marketing campaigns are the result of perceptive consumer preferences. When you completely know the need of your potential readers, it helps you narrow your options on how to convene those needs and make demands. The key is appropriate market segmentation. A thoughtfully targeted campaign will surely boost the efficiency of your marketing strategies.
Focus on what your book can offer. Often times, we bombard the media with our names and book titles. That's no way to make sustainable publicity. Tell the public about what makes your book exceptional. What does reading your book present that cannot be found elsewhere? You need to artistically tell your market why your book is worth the read.
Integrated marketing works best. You cannot depend on just one type of marketing. What if something goes erroneous with your website, what happens then? That is why media mix is vital. Use numerous media channels to reach out to your market and draw possible readers.
Offer consistent and regular messages. In advertising, redundancy is clarity. Steadiness in your marketing message helps your readers know more about you and your book. Giving your readers an array of messages will only make them bewildered. Frequency sustains the public's knowledge.
Conduct initial tests. Do a dry run your book's marketing campaign. Testing comes first after everything is laid down. Always accompany Plan A with Plan B. If possible, come up with dissimilar versions and test which medium will do best. Tests are essential to advance your marketing presentation.
Evaluate your campaign. Carry out in-depth evaluations every after campaign. Evaluations will assist you recognize your strengths, weaknesses, opportunities, and threats. This will lead to an improved marketing campaign the next time you publish a book.
Value author-reader rapport. Besides marketing, focus on building relationships with your reader market. Do not just sell your book, market yourself as an writer, too. An example of this being proactive during book signing events.
