subject: Measure the Worth of a Search Engine Optimization Campaign [print this page] Measure the Worth of a Search Engine Optimization Campaign
Estimating the increased traffic and sales of a search-engine-optimization campaign is a daunting task. It is because every company sets a target before starting off a SEO program. It is quite important to set some goals for any such activity that helps companies to succeed in their marketing strategy. The determining cause and effect may also confuse a lot when it comes to choosing the best SEO campaign.
Tips to measure the outcome of an SEO campaign:
Choose specific SEO goals:
Saying that the goal of a SEO campaign is to increase the traffic or get better ranking is a very general statement. Such opinions generally don't work, to get success in such matters, it is important to make clever selection in terms of valuable keywords and key phrases. Check date wise improvement in your SEO campaign. Compare with the desired level and the achieved level. In addition, check what methodologies suit your SEO campaign. Some people opt for organic methods or manual searching whereas some people look for instant results in a form of PPC advertising. What are your real intentions, is it traffic, a conversion or revenue moving upward curve? Think hard and decide before making your SEO campaign.
Some people take a challenge in a form of increasing the revenue by a particular percent over a period of time. It will help in getting a baseline of comparison to measure the success and defined and pre-decided numeric value to achieve. Hence, the formula is to get a better understanding and clarity to achieve your goals that results a better outcome that surpasses your expectations.
