According to foreign media reports, the American IT magazine "eWeek" Online, wrote today, Apple has maintained a competitive advantage this year, mainly due to 10 reasons. The following text for the site:
Apple is a major trump card technology industry companies, mainly through its constant innovation to succeed, such as iPad, iPhone and the newly launched iOS 4.2 operating system, Apple makes these innovations become the industry benchmark.
With iOS 4.2 new operating system launched on 22 November,Apple has once again shown to be an extremely successful company, and its market is the industry welcomed the degree of many other companies can not match. Industry speculation is also why Apple could achieve such success, and many other companies have ended in failure.Many will guess the secret eventually comes down to the Apple leader Steve Jobs and Apple's own body can release the ability of consumers products they need.
However, if Apple's success is due to these two reasons alone, it would be wrong. In fact, for some reason Apple has maintained the momentum of success over the years, and now need to complete drying out of these reasons, in order to fully show the Apple event. Some reasons may be well known, but other reasons may still unknown, but in any case, it is for these reasons, Apple can easily long-term competitive advantage. The following is the main reason 10.
1, the super-class mobile software
Apple has been known for hardware, publish a lot of mobile products and computers, but in fact, Apple's software is also created one of the reasons of its great success.Take the new version of iOS 4.2 operating operating system, for example, there is no doubt that the operating system will be to provide the best products iPad, the system is able to stream media content to compatible devices with the AirPlay above, and also have the wireless printing function. If it is not based on a series of well-known iOS mobile platform, then Apple's iPhone and iPad other products may also be difficult to gain this such a brilliant success.
2, leading the product design
On the issue of product design, the entire industry is almost no company can be comparable withApple. Steve Jobs and Apple have been introduced to design the best product, which for the simple reason that Apple has the funds flowers to the right technical direction, thus ensuring the uniqueness of the product, and many other companies tend to always take the easy route, which would also cause them to lag far behind Apple.
3, iPad is the market leader from the beginning to
Apple's success today is mainly due to the know the real needs of consumers.Especially in the iPad in particular is deeply embodied the characteristics of Apple. Introduced from the beginning of the beginning, iPad very successful, although some users have been wondering whether iPad sufficient value and ability to help themselves beat the Internet and other products. As 2010 draws to a close, the fact has gradually proved that a strong offensive in the iPad, the Internet seems to have no chance.
4, iPhone to become smart phone benchmark
Apple iOS platforms like Google Android may not be as popular operating system, but this does not mean that iPhone will not be received by the market. Quite the opposite, iPhone mobile market has almost become the benchmark for all other similar products. So far, there is no a smart phone products to the value comparable with the iPhone, which, as long as the iPhone is capable of controlling the entire mobile market, then Apple will be able to maintain the same competitive advantage.
5, Steve Jobs's vision
Apple's success comes, of course, have to admit that Steve Jobs on Apple's contribution. The help of the vision of Steve Jobs, Apple has become the industry's leading technology companies. Although Jobs has committed some mistakes in the past, but the last 10 years, Jobs has been able to field the best value to make the right decision.
6, Mac OS X to attract users
Mac OS X's market share has been difficult, and Microsoft's Windows system, but, like Microsoft Windows 7, Apple's Mac OS X platform has inspired software design inspiration. As more and more users choose Mac operating system, these users are gradually this system on Apple left a deep impression. Italy is a good factor, Apple Mac OS X system more secure, easier to install, but also for novice and advanced users the ideal product.
7, a surprise move
Apple has made the technology industry can not be completed by the other companies do, for example, the average consumer, enterprise users, and even the media are unexpected things. Apple does not simply follow the industry line of many other companies to imitate, but to keep the market has not been the emergence of new product ideas.
8, iPod has played a huge role in helping
If there is no iPod, so Apple's iPad and the iPhone may not be successful as it is today. Apple's music player is also the glory of Apple to obtain now one of the important reasons. when the iPod was first introduced to music for the user to provide a unique function. Since then, iPod has evolved into a growing and accepted by most consumers and purchase products. Without the help of iPod, Apple certainly would not simply be like today's success.
9, iTunes market position
Also highlighted is the need to, Apple iTunes products also contributed to the success of the company's tremendous power. Lead the market momentum in the iTunes help, Apple has therefore been able to the user firmly to the iPod and many other mobile platforms such as Apple's product. In addition, iTunes also provides a revenue stream for Apple, this revenue stream for Microsoft and Amazon and other companies emulate, these companies have also launched similar products to generate income. ITunes now seems to have been a cold, but its true contribution to the success of Apple's key role.
10, competitors can not follow the example of the factors
Understanding of the apple industry of course can not ignore the important fact that in most cases, Apple's competitors such as Apple can not well understood consumers.For example, HP and Dell are still producing some of the lack of design value of computer products, and Apple has already released some of the more popular with users of the product. There is no denying that the current workHP has done better than ever, but also to make up for past mistakes, though, but HP is still long way to go. Apple's competitive advantage has continued, more importantly, Apple's vision and continue to play a role in long-term ideas are, at least Apple know what to do, not what to do.
