subject: Increase Sale And Revenue With Website Traffic [print this page] The internet has made everything simpler; you can now search for pretty much anything that you want. If you looking for clothes, DVD's, CD's, computer consoles, electrical equipment, houses or one hundred and one other things the internet is the place for you.
Because it has become so popular with the general public, the pressures on industries and companies to utilise the available resource is immense. They are all obsessed with utilising the latest technology and checking out what the website traffic and throughput is on their prospective sites.
Analysis of statistics from advertising campaigns is nothing new, but in more and more cases over the last few years companies have been obsessed with monitoring the website traffic to see how they can improve their sites and how they can continually attract new customers to their sites.
There are now several tools that allow you to monitor the amount of website traffic that your site receives, these are usually obtained through your internet service provider, but there are a number of companies that have now emerged who specialise in providing software packages that allow you to specifically track where visitors to your site are going and what interests them.
With all these different types of website traffic monitoring technology, the ball has been firmly placed back in the court of the companies; they can tailor the experience of the website to suit the user's needs, desires and liking. However, is it correct that companies are able to monitor and track our viewing of their site?
Well some would say it is an invasion of our privacy, but surely it is no more intrusive as CCTV in every supermarket that we visit. At the supermarket the companies have the option to monitor our moves and check out what we are doing. Although it isn't always nice to think that big brother is checking up on everything you do, the people that normally have the objections to this form of monitoring are usually the ones with something to hide.
The monitoring on the website would remain nameless; it may be logged against an IP address or MAC address of the PC rendering it therefore irrelevant for data theft purposes.
Website traffic monitoring is now an everyday part of producing and owning a website. If you fail to make use of the tools and resources available then it is only yourself and your company that will lose out at the end of the day.
